Top 7 Ways On How To Get Inbound Links To Your Website
We have outlined top 7 ways on how to get Inbound Links to your website which will increase your SEO.
What is Inbound link building?
Link building, both inbound links and backlinks are strategy that gets web pages to link to each other by acquiring hyperlinks from other websites and apply them to your own site. It helps users navigate between different pages on the Internet.
They also help search engines crawl between the pages on your website. For that reason, search engines like Google base how well your site ranks off of the number of links to your website.
Kenny Trinh, the CEO of Netbooknews, has a ton of experience with link building and believes it is imperative to the success of your website.
“Essentially, inbound links act as one of a vote of trust. The more high-quality links your website has, the more likely it will earn higher rankings.”
Why is inbound link building important for your website?
Since PageRank was first developed and introduced by Larry Page more than 20 years ago, Google has evaluated the quality of websites and online pages not only on account of their content but also for the number of inbound links, or backlinks, they received.
I’ve listed the methods below in the order you should use them: from the beginning (things you should do when you first start out a website) to the advanced methods, the ones you should use when your site is a little bit older and you’re already getting a fair amount of visitors.
Before we get down to business, I have to tell you this very important detail: don’t start promoting your site until it has some content – it’s unlikely that you’ll get good results when you promote an empty site!
1. Directory Submissions
This is a very important step for a blog site, because this is probably how search engines will first find you. What you will need:
* 5 different versions (except for the site URL) for each of the following: site URL, title, description, list of keywords.
* an email address, specially created for directory submissions. This email should be on the domain of the site you are submitting or else it will be rejected by some directories.
* a list of seo-friendly directories – http://info.vilesilencer.com/main.php?rock=seo-friendly.php has one of the best lists of seo-friendly directories.
Now here comes the hard part: take that directory list, visit each directory and submit your site cycling your titles and description on each submission.
This is the hardest part mainly because of the amount of workload – don’t worry, this can be made bearable by using 2 utilities: Roboform (www.roboform.com – which you can use with Internet Explorer and Firefox that has free and paid versions) and Informenter (https://addons.mozilla.org/firefox/673/ – a Firefox only plugin).
2. Link out to other Website
No one likes an backlink hoarder. Because link building is each a tactical approach in addition to a networking philosophy, it’s essential that you give links to others whilst requested, or while as a freebie.
Again, all of us wishes inbound hyperlinks to growth their SEO. Don’t hoard yours. If you notice content material you like that is relevant in your target audience, include it among your blogs.
Is something particularly helpful for your industry? Write about it and link back to it!
Reach out to these folks too. Let them know their content and effort inspired you, and that you’ve shared it with your audience. This is a great way to find new folks to bring into your niche community and with whom you can ultimately grow your business.
3. Reprint Rights Articles
Submitting articles to article directories – this is one of my favorite methods of obtaining backlinks into your blog: it requires little time, it’s free and you can (possibly) get a lot of return on your investment!
Writing articles gives you perfect control over the environment your links are in, and even a little control over the site where your article resides (considering the fact that webmasters usually post only articles that have the same topic as their site). Writing articles of high quality will ensure that your articles will be posted on many sites – a good article will get you a good number of backlinks!
One last thing about article writing: never, and I mean never post the article that you’ll distribute on your own site!
Considering the article could appear on very important sites, Google may apply a duplicate content filter on your site, thus possibly burring it in the SERPs. Your site should be as clean as a whistle, with as much original content as possible.
4. Link Baiting
Link baiting is one of the most powerful methods of online promotion, but this should be used only when your site is a little bit older and stable – getting a lot of links in a short time span can actually hurt your site.
There are a few hooks that you can use to attract links:
News: Get an important story first and you could be the focus of your industry sector, even if for only a few hours! People are always on the look-out for fresh stuff, and if it’s good you could end up with a lot of backlinks.
Resource: Gathering a list of useful pages in your industry, or maybe offering a new viewpoint on a certain research paper.
Controversy: This kind of link baiting can actually get you on the wrong side of some people because it requires contradicting a popular point of view or an authority figure. So tread carefully!
5. Create Valuable Content
You can’t cheat your way into inbound links in the way that you once could. The links to your website need to be organic and legitimate. They can’t be spammy.
The question is: how do you obtain organic and legitimate inbound links?
The answer is: by creating valuable content on a consistent basis. If your content is of high quality, other webmasters will link to it;
It’s really as simple as that.
Now, you might be wondering: how do you create valuable content? There is no exact formula.
How To Make Your Content More Attractive
Here are the 5 points you should check out if you want to create awesome content for your readers:
Make sure you have something of value to write about. Nobody will read or cite your articles if they are not interesting or informative.
Don’t post large chunks of text. Segment your articles as much as possible. Otherwise you might scare your readers away.
Be succinct and make your posts easy to understand.
Use appropriate fonts, headers, sub-headers and actionable tips in order to make the text easier to read and more attractive as well.
Always check your content more than once for errors, misspells and other grammar mistakes. If you want your post to be cited by others and get inbound links, you have to make sure the text is professionally written. You don’t want to come off as negligent or lazy.
6. Get Profile Links
There are several web sites and communities available online in which you can sign up and create profile pages that link back to your blog. Some of them will be of no use to you, by giving no-follow links.
Try to find some groups and communities related to your industry. If you can find a powerful community of this sort, you can get valuable inbound links from them.
7. Post On Social Media
One of the best ways to build credibility and obtain inbound links to your blog is to establish a solid social media presence.
But you can help your new blog get noticed by using social media. According to webfx.com Social networks like Facebook and Twitter have rapidly become a winning space for companies that want to promote their sites.
You don’t have to promote your business every time you post something. A good rule is this: about 20% of your posts should directly promote your business. The rest should be in the realm of helpful how-tos and guides you’ve created, or other content you find interesting.
Social media can help your website to reach thousands or even millions of people, some of which run websites. When these individuals are creating content, they might think of your website and send a link your way.
There are a few different social media platforms that you should be utilizing. Facebook and Twitter are the big guns. However, depending on the nature of your business or website, LinkedIn could be a big help as well.
The key is to participate in each of these platforms on a daily basis. Make posts, have discussions with commenters, share your content, and do whatever else you can to build a presence.
This isn’t going to give you credibility overnight. However, if you’re consistent with it for a long enough period, you will start to see results. Your friends and followers will become more familiar with you and will eventually start linking to your website.
8. Optimize the Design of Your Website
Simply put, reputable websites aren’t going to link to sites that look awful, outdated, or which operate poorly.
Reputable websites are going to link to other reputable blogs. And if you want your blog to be reputable, you have to optimize its design.
So, while you might not want to pay a bunch of money for professional web design services, you must know that you could benefit greatly from doing so. And not just for inbound link building purposes, but for the sake of your reputation as well.
After all, your website is like a virtual billboard representing your company. So, when web users look at that billboard, you want them to be impressed.
Note, optimal web design isn’t just about appearance. It’s about site functionality as well. To put it simply, the speed and usability of your website are hugely important, as they directly affected web users’ and webmaster’s desire to send traffic to it.
Inbound Link building is important for any website, especially for blogs that were launched recently and need to attract readers. There is no easy or hard way to generate inbound links, and there is no perfect method either.
At the end of the day, link building is about building a network and a solid base of quality content that offers value to the world – specifically your industry.
This value is what attracts not just customers and influencers to your site, but also what signals to Google that you are a serious brand with in-depth knowledge on a topic relevant to consumers.
This is how you build a base that ultimately allows you spend less on advertising and more on customer happiness, networking and growth.