Inbound Links will get you an increase in blog
traffic. Link building is
one of the best ways to attract relevant audiences from industry authority.
We have outlined top 7 ways on how to get Inbound Links to
your website which will increase your SEO.
What is Inbound link
building?
Link building, both inbound links and backlinks are strategy
that gets web pages to link to each other by acquiring hyperlinks from other
websites and apply them to your own site. It helps users navigate between
different pages on the Internet.
They also help search engines crawl between the pages on
your website. For that reason, search engines like Google base how well your
site ranks off of the number of links to your website.
Kenny Trinh, the CEO of Netbooknews, has a ton of
experience with link building and believes it is imperative to the success of
your website.
“Essentially, inbound links act as one of a vote of trust.
The more high-quality links your website has, the more likely it will earn
higher rankings.”
Why is inbound link
building important for your website?
Since PageRank was first developed and introduced by Larry
Page more than 20 years ago, Google has evaluated the quality of websites and
online pages not only on account of their content but also for the number
of inbound links, or backlinks, they received.
I’ve listed the methods below in the order you should use
them: from the beginning (things you should do when you first start out a
website) to the advanced methods, the ones you should use when your site is a
little bit older and you’re already getting a fair amount of visitors.
Before we get down to business, I have to tell you this very
important detail: don’t start promoting your site until it has some content –
it’s unlikely that you’ll get good results when you promote an empty site!
1. Directory Submissions
This is a very important step for a blog site, because this
is probably how search engines will first find you. What you will need:
* 5 different versions (except for the site URL) for each of
the following: site URL, title, description, list of keywords.
* an email address, specially created for directory
submissions. This email should be on the domain of the site you are submitting
or else it will be rejected by some directories.
* a list of seo-friendly directories – http://info.vilesilencer.com/main.php?rock=seo-friendly.php has
one of the best lists of seo-friendly directories.
Now here comes the hard part: take that directory list,
visit each directory and submit your site cycling your titles and description
on each submission.
This is the hardest part mainly because of the amount of
workload – don’t worry, this can be made bearable by using 2 utilities:
Roboform (www.roboform.com – which you can use with Internet Explorer and
Firefox that has free and paid versions) and Informenter (https://addons.mozilla.org/firefox/673/ –
a Firefox only plugin).
2. Link out to other Website
No one likes an backlink hoarder. Because link building is
each a tactical approach in addition to a networking philosophy, it’s essential
that you give links to others whilst requested, or while as a freebie.
Again, all of us wishes inbound hyperlinks to growth their
SEO. Don’t hoard yours. If you notice content material you like that is
relevant in your target audience, include it among your blogs.
Is something particularly helpful for your industry? Write
about it and link back to it!
Reach out to these folks too. Let them know their content
and effort inspired you, and that you’ve shared it with your audience. This is
a great way to find new folks to bring into your niche community and with whom
you can ultimately grow your business.
3.
Reprint Rights Articles
Submitting articles to article directories – this is one of
my favorite methods of obtaining backlinks into your blog: it requires little
time, it’s free and you can (possibly) get a lot of return on your investment!
Writing articles gives you perfect control over the
environment your links are in, and even a little control over the site where
your article resides (considering the fact that webmasters usually post only
articles that have the same topic as their site). Writing articles of high
quality will ensure that your articles will be posted on many sites – a good
article will get you a good number of backlinks!
One last thing about article writing: never, and I mean
never post the article that you’ll distribute on your own site!
Considering the article could appear on very important
sites, Google may apply a duplicate content filter on your site, thus possibly
burring it in the SERPs. Your site should be as clean as a whistle, with as
much original content as possible.
4. Link Baiting
Link baiting is one of the most powerful methods of online
promotion, but this should be used only when your site is a little bit older
and stable – getting a lot of links in a short time span can actually hurt your
site.
There are a few hooks that you can use to attract links:
News: Get an important story first and you could be the
focus of your industry sector, even if for only a few hours! People are always
on the look-out for fresh stuff, and if it’s good you could end up with a lot
of backlinks.
Resource: Gathering a list of useful pages in your
industry, or maybe offering a new viewpoint on a certain research paper.
Controversy: This kind of link baiting can actually get
you on the wrong side of some people because it requires contradicting a popular
point of view or an authority figure. So tread carefully!
5. Create Valuable Content
You can’t cheat your way into inbound links in the way
that you once could. The links to your website need to be organic and
legitimate. They can’t be spammy.
The question is: how do you obtain organic and
legitimate inbound links?
The answer is: by creating valuable content on a consistent
basis. If your content is of high quality, other webmasters will
link to it;
It’s really as simple as that.
Now, you might be wondering: how do you create valuable
content? There is no exact formula.
How To Make Your Content More Attractive
Here are the 5 points you should check out if you want to
create awesome content for your readers:
Make sure you have something of value to write
about. Nobody will read or cite your articles if they are not interesting
or informative.
Don’t post large chunks of text. Segment your articles
as much as possible. Otherwise you might scare your readers away.
Be succinct and make your posts easy to understand.
Use appropriate fonts, headers, sub-headers and actionable
tips in order to make the text easier to read and more attractive as well.
Always check your content more than once for errors,
misspells and other grammar mistakes. If
you want your post to be cited by others and get inbound links, you have to
make sure the text is professionally written. You don’t want to come off as
negligent or lazy.
6. Get Profile Links
There are several web sites and communities available online
in which you can sign up and create profile pages that link back to your blog.
Some of them will be of no use to you, by giving no-follow links.
Try to find some groups and communities related to your
industry. If you can find a powerful community of this sort, you can get
valuable inbound links from them.
7. Post On
Social Media
One of the best ways to build credibility and obtain inbound
links to your blog is to establish a solid social media presence.
But you can help your new blog get noticed by
using social media. According to webfx.com Social networks like Facebook and
Twitter have rapidly become a winning space for companies that want to promote
their sites.
You don’t have to promote your business every time you post
something. A good rule is this: about 20% of your posts should directly promote
your business. The rest should be in the realm of helpful how-tos and
guides you’ve created, or other content you find interesting.
Social media can help your website to reach thousands or
even millions of people, some of which run websites. When these individuals are
creating content, they might think of your website and send a link your
way.
There are a few different social media platforms that you
should be utilizing. Facebook and Twitter are the big guns. However, depending
on the nature of your business or website, LinkedIn could be a big help as
well.
The key is to participate in each of these platforms on a
daily basis. Make posts, have discussions with commenters, share your content,
and do whatever else you can to build a presence.
This isn’t going to give you credibility overnight. However,
if you’re consistent with it for a long enough period, you will start to see
results. Your friends and followers will become more familiar with you and will
eventually start linking to your website.
8. Optimize the Design of Your Website
Simply put, reputable websites aren’t going
to link to sites that look awful, outdated, or which operate poorly.
Reputable websites are going to link to other
reputable blogs. And if you want your blog to be reputable, you have to
optimize its design.
So, while you might not want to pay a bunch of money for
professional web design services, you must know that you could benefit greatly
from doing so. And not just for inbound link building purposes, but
for the sake of your reputation as well.
After all, your website is like a virtual
billboard representing your company. So, when web users look at that
billboard, you want them to be impressed.
Note, optimal web design isn’t just about appearance. It’s
about site functionality as well. To put it simply, the speed and
usability of your website are hugely important, as they directly affected web
users’ and webmaster’s desire to send traffic to it.
Conclusion
Inbound Link building is important for any website,
especially for blogs that were launched recently and need to attract readers.
There is no easy or hard way to generate inbound links, and there is no perfect
method either.
At the end of the day, link building is about building a
network and a solid base of quality content that offers value to the world –
specifically your industry.
This value is what attracts not just customers and
influencers to your site, but also what signals to Google that
you are a serious brand with in-depth knowledge on a topic relevant to
consumers.
This is how you build a base that ultimately allows you
spend less on advertising and more on customer happiness, networking and
growth.
