10 Top Digital Marketing Tools for Small Businesses

Marketing tools are the great push for a small business. Nowadays there are plenty of impressive top digital marketing tools for small businesses. With marketing pertaining to everything from SEO to social media to PPC, you can’t do it alone. Fortunately, there are plenty of impressive top digital marketing tools you can use to help create a more effective solution for your small business.

If you work for a small business, it’s particularly imperative you find tools to help you manage the wide scope of your marketing demands.

Google Analytics

Want to comprehensively track your website performance? Google analytics allows you to analyze in-depth details about the visitors on your website, where they came from, the pages they spent the most times viewing as well as other details on your website performance.

These data if properly utilized would help you plan better strategies for your marketing campaigns.

Google Data Studio and Google Sheets is part of the Google Analytics 360 Suite, you can use these online software to create beautiful and explanatory reports for your clients. If you need a software for data visualization, I would recommend Google Data Studio and Google Sheets.

Some of the data points that Google Analytics makes available to you include:

  • The number of visitors to your site by day, week, month, or any time period you choose
  • Where these visitors are coming from – referrals from other website, organic search, ads, social, or direct
  • The keywords people are using in Google to find your site
  • The demographics and interests of your users
  • How long each user spends on your site and which pages they visit

All this information is interesting, but it’s also vital knowledge that can help you to optimize your website and marketing campaigns.

For example, you might notice through Search Console or Analytics that you’re getting a lot of traffic from a keyword that you lack content covering. Write a blog post optimized for that keyword and watch your traffic and engagement levels rocket.

Getting loads of visitors from Facebook but none from Twitter? Maybe this is a sign you should concentrate your marketing efforts on your main channel.

It’s all about the insights – not just the analytics.


Another SEO tool that is used for keyword research, tracking the keyword strategy used by your competitors, running SEO audits of your blog, looking for backlinking opportunities, and much more, Semrush is trusted by big and small businesses across the world. The company has a huge database of over 120 million keywords and 46 million domains.

Some of the areas it tracks are the organic position of a domain or landing URL on Google’s SERP, copies of AdWords ads and their position, competitor analysis, CPC ads, and others.

When it comes to eCommerce, you can optimize your online store from every angle by auditing your site to correct meta information and making your content unique.

You can also take your ad campaigns to the next level by exploring PLA copies and the keywords which trigger them. Finally, you can also manage social media and your reputation online.


Top Digital Marketing Tools for Small Businesses

Canva is a drag-and-drop design studio for folks who can’t afford professional graphic design. Canva is a subscription service for people who need web design to be easy and might not have the budget for a full-time graphic designer. Optimized for mobile, Canva makes design easy for amateurs with its visually appealing drag-and-drop features.

You can create shapes, logos, charts, graphs, and your own presentations with custom fonts using the design tools available in Canva. If you’re an employer, you can also check on the status of projects assigned to your employees on a deadline.

It has millions of images in its library and access to them is right at your fingertips.


Hubspot built their brand around inbound marketing (e.g. attracting potential customers by creating valuable content and experiences tailored to them), which is probably the most effective digital marketing strategy for small businesses.

HubSpot is an all-in-one marketing software solution that enables you to bring all your different marketing channels together, and optimize for more traffic, a higher conversion rate, and better ROI.

The tool includes optimized templates that are ideal for creating landing pages along with other features like live chat and user action events which ramp up your engagement and convert more visitors into customers.

Other features of HubSpot include:

  • Content optimization tools
  • Optimized landing pages
  • Email templates
  • Marketing automation
  • Lead management
  • Analytics
  • Social media management

The full version of HubSpot has a hefty price tag but small businesses on lower budgets can get started with their free or basic package.

HubSpot has also made the switch from an inbound marketing tool to a complete CRM platform, now offering free and paid sales hubs, customer service hubs, and content management (on top of the free/paid marketing hub).

However, the complete content management platform is only available in paid versions.


Hootsuite is a social media scheduling tool in the vein of MeetEdgar and Buffer that allows you to plan and pre-schedule your social media posts. This enables you to post whenever you want on a 24/7 cycle to reach international audiences.

All of the social engagement functions operate within the system dashboard, so you can stay in Hootsuite without switch back-and-forth between services. You can also identify key influencers and hashtags

The one-and-done social media online marketing tool with a post scheduling tool and analytics and monitoring features.


Paystack is an online payment platform that makes it easy for merchants to accept card payments online from customers. It is easy to setup and the great part is, you don’t need to own a website to create a Paystack payment link for your business.


WordPress is an open source website creation tool written in PHP. But totally simplified for use by those with little or no knowledge in coding, it’s probably the easiest and most powerful blogging and website content management system (CMS) in existence today.

WordPress is also a blank canvass for building any kind of site you want. If you’re looking to write a search engine optimized blog, WordPress is the way to go. Fun fact: 60% of websites on the internet are built with WordPress.


In the world of digital marketing tools, the success of any project hinges on the ease of communication between teams. That’s why you should invest in easy-to-use software that provides your team with uninterrupted interaction and data sharing.

One of the most popular team collaboration platforms is Slack. This sweet tool has won the hearts of many digital marketers thanks to its simple data sharing and easy message search options.

Most importantly, Slack can integrate with all major project management, office management, sales, productivity, design, and developer tools, making it easier for you to stay on top of every aspect of your digital marketing campaign. Better for SEO than other platforms like Squarespace.

Yoast SEO 

What use are all the hours you spend researching keywords and topics worth if you don’t properly optimize your content? Even the best of us forget things once in a while.

Yoast is one of the best digital marketing tools for optimizing content for SEO because they offer an awesome free version. Yoast will tell you where to place your keyword, how to improve readability, and perhaps most importantly, let you know what you’re doing wrong so you can improve.

With the paid versions, you can add related keywords, search for semantic keywords within the plugin, get instant internal link suggestions, insights, and more.

Try the free version of Yoast for a while to familiarize yourself with the features and audit your site’s content. When you’re comfortable, upgrade to the paid version to boost your content even further.


Mailchimp is a marketing automation platform and an email marketing service which manages your email list and automates your email activities.

With mailchimp, you can design email newsletters and share them to a mailing list of your customers or prospective customers, mailchimp also lets you track your email marketing results by giving you a comprehensive information on your email subscribers, those who receive as well as read your emails.

Social Media Marketing Tools  

Social media tools make it possible to post constantly and organize your social media presence. They’re especially helpful for scheduling posts in advance so you’ve got a steady stream of content ready to go in your queue.

You don’t need any special tools to be on Facebook, Twitter , LinkedIn or Clubhouse. But it’s hard to get the most out of these platforms without social media management tools. (Quick note: Clubhouse does not yet have a third party management tool , you can read more about Clubhouse clubs to follow and how to use it for business on our blog).

Social Media Management Tools help you:

  • Schedule and automate social media posts.
  • Grow your following.
  • Organize leads from social channels.
  • Share content.
  • Coordinate your social and content marketing.
  • Use A/B testing to determine what’s working.

To survive in today’s competitive digital marketing landscape, you need to be intuitive, social media-savvy, and persistent.

Most importantly, you need to be a jack of all trades. Apart from knowing all the digital marketing tips and tricks, you must learn and use a wide range of digital marketing tools to save time and make your work more efficient.


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