How To Make Millions By Playing Games On Twitch

Twitch is the go-to platform for gamers, with more than 4 million broadcasters each month and 17.5 million average daily users, all playing or watching other people play video games. It’s also the destination for gamers hoping to turn their hobby into a little extra cash and make money without a traditional job.

Some broadcasters earn seven figures per year, thanks to subscriptions, sponsorships and a share of ad revenue, among other things. Granted, they typically have tens of thousands of followers and spend hours each day broadcasting, gaming and hosting other games on their channel.

But you don’t need to be an elite user to cash in on the site. Here’s how to build your audience and start making money on Twitch.

Building a Twitch audience

You can’t attract an audience on any online platform overnight. It’s the same with Twitch.

“Successful channels — like companies — are built up over years, not over days or weeks,” says Jordan Slavik, an avid gamer who has advised Twitch broadcasters on building a following. “The most important thing is to keep producing materials.”

You might make a little money here and there at first, but don’t expect a steady income until you’ve put in a lot of work. Find your niche, whether it’s a game, genre or shtick — if you’re not the most skilled player, for example, be the funniest. Set a regular streaming schedule so fans know when to tune in. Use your existing social media accounts — Twitter, YouTube, Facebook, Instagram, etc. — to promote your Twitch broadcasts. And support other Twitch users by watching and engaging with their streams.

Your marketing and networking skills are almost as important as your gaming skills, Slavik says.

Once you attract viewers, interact with them. Ask questions. Crack jokes. Respond to chats. An entertaining broadcaster gets fans to tune in stream after stream.

Track all the money you make

See the ins and outs of your cash, cards and bank accounts at a glance.

How to make money as a novice

When your audience grows, so does your potential to earn money. But there are a few ways you can cash in as you’re still growing your following:

Donations

Twitch users like to support their own. One of the main ways they do this is by donating money to their favorite streamers. Add a “donate” button to your channel — via PayPal or a third-party app, such as Streamlabs — and let viewers show you the money.

Brand partnerships

Companies use Twitch streamers to get their products in front of people, and the streamers get a kickback in return. This is typically referred to as a partner or affiliate relationship (not to be confused with Twitch’s partner and affiliate programs, more on that later).

Affiliate opportunities for Twitch streamers can come from companies that sell hardware and software, energy drinks and accessories, such as headsets and chairs. Commissions vary, but for example, Razer — the hardware and software company — offers affiliates up to 20% commission on the sale of its products.

Brands don’t typically come to you unless you’re a big-time gamer. Talk with other streamers to suss out affiliate opportunities.

Merchandise

If you have a dedicated audience, consider selling your own merchandise — think t-shirts, stickers, coffee mugs and laptop cases — via a third-party site such as TeePublic or Spreadshop. Just create a storefront, stock it with items — bearing your own design or curated from other sources — and promote it on your Twitch channel.

How to make money as a Twitch Affiliate

Streamers who meet a specific set of criteria can become a Twitch Affiliate. The program is invitation-only, and you must have met the following milestones within the past 30 days to be eligible, according to Twitch:

A minimum of 500 total minutes broadcasted.

A minimum of seven different broadcast days.

An average of three concurrent viewers or more.

At least 50 followers.

Joining the program comes with additional ways to earn money on Twitch:

Subscriptions

Viewers can subscribe to your channel to unlock perks, such as exclusive chat rooms, emoticons and merchandise discounts. Monthly subscriptions start at $4.99, with $9.99 and $24.99 options available. Affiliates receive a cut of each subscription.

Virtual cheers

Another way viewers lend monetary support is via virtual cheers, called “bits.” Viewers buy bits — which come in different colors and sizes — from the chat window, according to Chase, Twitch’s former director of public relations, who goes by only his first name. The price starts at $1.40 for 100 bits. Viewers then dole them out to their favorite broadcasters, who receive a cut — 1 cent for every bit used in their chat.

Game sales

Say you’re streaming yourself playing Warframe. Viewers can purchase the game and in-game add-ons directly from your channel using a “buy now” button. This button automatically appears whenever you play games sold in the Twitch store. Affiliates receive a 5% share of purchases that originate from their channel.

How to make money as a Twitch Partner

Partner status is the top tier for Twitch earners. Unlike Twitch Affiliates, who are automatically invited to join the program, users must apply to become partners.

Twitch Partners earn money the same way as affiliates and general users, but they also receive a share of ad revenue generated from their page. Partners are also likely to get endorsement deals and brand sponsorships.

How To Make Millions From Tik Tok in 2022

TikTok can get you wondering: Where did the last hour go as you scrolled through micro-videos of choreographed dance challenges, baffling illusions, makeup tutorials, giggling babies,  practical jokes and who knows what else?

Also, how do TikTokers make money? And is this a venture you’d want to pursue — going from viewer to creator? Here’s what you need to know:

3 ways people make money on TikTok

1. They market their business and attract new clients

2. They score sponsorships

3. They tap TikTok’s ‘Creator Fund’ 

1. They market their business and attract new clients

Say you already have hobbies that make money. Perhaps you sell stuff online, or consult with clients for a fee, or make money on YouTube. Your TikTok content may attract more buyers, clients or viewers.

“It’s an incredible way to drive traffic to other channels — to your website, to your email list or to your YouTube channel,” says Keira Jones (@thekeirajones), a Phoenix-based TikToker who also manages and advises brands on the platform.

This is exactly how Orlando-based TikToker Connie Rietdyk (@connie.rietdyk) makes most of her cash.

She worked as a consultant on website design and search engine optimization as a side hustle for several years, but the income was “nothing to write home about,” she says, “just enough to cover an extra bill.”

She earned most of her money working at a call center until that contract ended in May 2021. With no other job lined up and unemployment benefits delayed, Rietdyk started leveraging TikTok, which she'd previously used only to view and post personal content.

In Rietdyk’s TikTok posts, she started giving small-business tips on website design and SEO. Starting with about 200 followers last May, she now has more than 11,000 — and several followers have become paying clients.

In September 2021, Rietdyk estimated that 80% of her income was coming from TikTok referrals; she'd earned nearly $11,000 since May and more than $4,600 in July alone. She found it to be enough to cover all her bills and stash away some savings on top.

“My goal is full-time, independent entrepreneurship,” she says. “I feel like I’m on the cusp of it.”

2. They score sponsorships

Let’s say most of your TikTok posts are about one particular subject, like caring for dogs. There may be dog food brands and leash manufacturers who want to tap into your pup-loving audience. Those companies may request your help.

The process could work in a few ways. Maybe the company sends you a free product, like a dog toy, and asks you to mention it in one of your TikTok videos. Or maybe you agree to plug the toy, but only if the company also throws in some cash.

Or maybe you really get down to business. You formalize a contract with the company for a certain number of posts about the toy in exchange for an agreed-upon amount of money. You could also reach out to companies yourself and pitch an agreement like this, particularly if you’re already using and mentioning their products.

Sponsorships like this are how Jones makes most of her money on her personal TikTok account, where she shares marketing tips. “Brands that are marketing tools are reaching out to me,” she says, “because I’m either already organically talking about their product, or they know that my audience would be interested.”

Brands started reaching out to Jones when she hit around 15,000 followers. When it comes to sponsorship opportunities, the number of followers you have may be as important as having a specific angle, such as dog care or online marketing. (More on finding your niche later.)

As Jones puts it: “The more niched down you are, the more likely it is you’ll be reached out to.” By contrast, she says, a general lifestyle influencer is probably less likely to score sponsorships. Those influencers’ audiences may have broad, hard-to-define interests, making them less appealing to sponsors.

Note that branded content must be disclosed in some way, typically through a hashtag in the description, such as #ad or #sponsored.

3. They tap TikTok’s ‘Creator Fund’

This resource is “basically a pool of money that TikTok distributes between everyone in the Creator Fund,” Jones says.

You can apply for this fund if you have at least 10,000 followers, received at least 100,000 video views in the last 30 days, and have met a few other qualifications such as being 18 or older.

How much money can you expect to make? The answer is a little hazy. TikTok’s Creator Fund page states the following: “A number of factors influence how funds are calculated for videos under the program. These elements include video views, video engagement, as well as ensuring the videos adhere to the Community Guidelines and Terms of Service.”

Unless you’re really hustling and pumping out successful content, this fund probably won’t be your main source of income, Jones says. She earns just a few dollars or cents per day through the Creator Fund — coffee money, she says. But even though the earnings aren’t much, she says, it’s “fun to see that your effort is being rewarded in a way.”

Tips for making money on TikTok

If you think you could capitalize on TikTok’s growing popularity, now is the time to try. “TikTok is the future,” Jones says. “A lot of people, in two to three years, are going to be looking back like ‘man, I wish I would have gotten started sooner.’”

However, if you plan to make money on TikTok, consider the following advice.

Find your niche

Making money on TikTok will likely be easier if you stick to a niche, rather than posting a broad array of content. So start by “determining the niche you want to grow in,” Jones says.

If you plan to use TikTok to support another gig, let that industry guide you. Or if you’re aiming for sponsorships, consider the audience you want to attract.

Research that niche and engage with its community. Search on TikTok for videos and accounts about the subject, Rietdyk says, then “like” and comment on that content.

By engaging, “you’re training TikTok to show you the kind of content that interests you,” she says. The platform will start serving you similar content. Then, when you start posting, TikTok will likely show your content to a relevant audience.

For example, say you create jewelry, and you want to use TikTok to send viewers to your Etsy page. Maybe in the future, you’d also be open to posting sponsored content.

Search for and follow TikTokers who are interested in jewelry and engage with their posts. TikTok will likely feed you more of the same content from similar TikTokers. Then, when you start posting, your content likely will be seen by the exact audience you want: people who like jewelry.

Rietdyk stresses the importance of engaging with others, building a community and posting relevant content before trying to sell your stuff. (So maybe you post how-to videos or advice first.)

“You don’t want to promote to a cold audience,” she says. “Give a lot of value for free before you even start asking for anybody’s money.”

Be authentic

To that same point, try to be yourself. “Don’t be fake,” Rietdyk says, adding that “TikTokers can tell if you’re doing something just for a ‘like.’”

As for sponsored content, only promote products “you genuinely use and love,” Jones says. She says she turns down partnerships for products that don’t check those boxes.

Jones adds that if you promote too many products, “your audience will get annoyed and feel like they’re being used.”

Have fun

“If your only intent for starting TikTok is to make money, then you’re probably not going to succeed,” Jones says.

Like with any social media presence, she says, serving your audience should be your No. 1 priority. “That’s when people will be attracted and want to follow you,” she says.

Rietdyk adds that it’s important to “keep it positive.” She recommends setting small, achievable goals — a certain number of sales or amount of income, for example. Then, she adds, “celebrate the wins.”

Other ways to earn money

If making money on TikTok isn’t for you, consider these alternative routes:

Want to try another video platform? Try to make money on YouTube.

If you’re a gamer, look into how to get paid on Twitch.

Looking to clean house? Try to sell stuff online or make money on eBay.

If you’re writing anyway, consider how to make money blogging.

8 Great Ways to Make Millions From Home

As the normalization of remote work continues, you can take advantage of a range of ways to make money from home. From selling items online to starting a podcast to offering your services as a virtual assistant, there are lots of opportunities to earn an income without leaving the house.

If you’re seeking a more traditional job format but still want to work from home, you’re in luck. Remote job postings—which doubled for some online recruitment sites during the pandemic—continue to rise. Regarding the remote positions available, tech jobs are among the most prevalent, but work-from-home opportunities have also risen in therapy, finance, and law.1


Where to begin when searching for remote work? “I’d encourage the job seeker to start by reflecting on their interests and career goals,” Indeed Senior Career Coach Jamie Birt told The Balance in an email.


Next, Birt recommended taking into account the jobs that are commonly performed remotely, such as copywriting, graphic design, and software development. Adding the term “remote” in job search engines can give you an idea of what’s available.


Last, bridge your career goals with the remote jobs that are available, Birt advised. When you find remote positions you like, take note of your current skill set to identify translatable skills, as well as any gaps where you’d need additional training or upskilling.


We’ll discuss eight remote moneymaking opportunities that can help make working from home a reality.

Sell Your Used and Unwanted Items

Clearing out and tidying up your home will likely leave you with piles of things you no longer need or use. You can bring in some extra cash by selling items online that are in good condition.

There are lots of virtual marketplaces where shoppers can go to find a variety of things. eBay is a popular place to sell just about any used item online. Other sites may be more specialized, such as thredUP, which is clothes-specific, or Decluttr, which focuses on cellphones, tech, CDs, DVDs, games, and books.

If you prefer to keep your sales local, you could check out sites like Craigslist, or keep things offline by having a garage sale or taking your items to a consignment store.

When listing items for sale online, you’ll want to include good photos and an accurate, detailed description.

Start a Podcast

“Podcasting is replacing blogging as the moneymaker for a lot of people working from home,” Joseph Hogue, who runs the site My Work From Home Money, told The Balance in an email. He added that advertising dollars are shifting from text-based to podcast sponsorships.


While it can take some time to grow an audience for your podcast, there are several ways to make money podcasting, including selling advertising time, adding affiliate marketing links, offering subscriptions, throwing live events, crowdfunding, selling merchandise, doing speaking gigs, or coaching others on how to host a podcast.


Make Money on YouTube

Momentum has been picking up in video monetization, said Hogue from My Work From Home Money. He suspects that vlogging will take over from podcasting once high-speed internet is universal.


Popular ways to make money on YouTube are monetizing ad views, running paid promotions, and being part of the YouTube Partner Program, among other opportunities.

 

Affiliate Marketing

If you have an audience through a website, social media, or other platforms, you can generate some extra income by including affiliate links. Affiliate marketing is when you earn a commission on the sale of someone else’s products. A common way is to have a link to another company’s website or product in your own content—if a reader clicks on your link and buys the product, you get a cut of the sale.

The Amazon Associates Program is a well-known affiliate network; you can find other affiliate marketing opportunities on platforms like CJ Affiliate, Rakuten LinkShare, ShareASale, and many more.

Familiarize yourself with the Federal Trade Commission’s (FTC) Endorsement Guides before starting with affiliate marketing. You’re required to disclose when you have a financial interest in a product or service mentioned on your site, along with other obligations.
Become a Virtual Assistant

As the workforce transitions to remote work, the demand for virtual assistants is expected to continue to increase. Virtual assistants, or VAs, work remotely to help with administrative tasks—they can work for individuals, teams, or companies. The workload of an administrative assistant usually involves tasks such as answering phone calls and taking messages, running social media accounts, scheduling appointments, and doing research, among other duties.

When starting a VA business, it can be challenging to land your first customer. VAs can find clients through social media channels like LinkedIn or Facebook groups, at virtual or in-person networking events, by word of mouth, or on freelancing platforms like Upwork.


Sell Your Photos Online

Make money online from home by selling your photography, video clips, vectors, and illustrations. Upload your content for individuals and companies to buy for use on their websites, platforms, or other needs. Try listing your work on sites like iStock, Dreamstime, and Adobe Stock.


Offer Your Expertise

If you’re an expert in something, consider creating resources to teach other people. Once you’ve made the initial effort of putting together the content, it can act as a passive income stream.


Online courses, webinars, and ebooks are all common ways to share information. You can build and promote the resources on your own or use educational platforms that already have established communities, such as Udemy or Skillshare.


Pick Up Freelance Work

Platforms such as Fiverr, Freelancer, and Upwork are popular online marketplaces that connect freelancers and clients. You can list your services on these sites and check out the opportunities available. You can do freelance work in several different fields—for example, writing and editing, marketing, graphics and design, programming, and translation.

Many remote moneymaking ventures can be started with little or no money, said Hogue from My Work From Home Money. You don’t have to spend hundreds for an online course or mentorship; you can find the information you need for free online or at a low cost through an ebook.

The Bottom Line

Growing your venture takes time, and you’ll likely need to put several different income streams together. Find ways to incorporate different moneymaking aspects into one business model. For example, you may be focused primarily on making money through blogging, but you also bring in funds with affiliate marketing and an online course you created that teaches others how to build their own YouTube channel.

There are lots of opportunities to make money from home; don’t be afraid to try out different options to determine the best fit for you.