5 Advanced Local SEO Tips to Boost Campaign Success 2022

For location-based and brick-and-mortar businesses, local SEO is the go-to strategy to drive foot traffic or nearby online traffic. However, SEO is an evolving field, and you can’t stick to a strategy that was working for you in the past.

Even the top-performing SEO strategies face a downfall after some time if not updated or optimized regularly. So, here are some local SEO tips that will help you get potential results from your SEO campaigns in 2022.

You will discover here some of the best advanced SEO tips you need to boost your marketing campaign. Read on to learn more!

1. Post on Your GMB Listing Regularly

Google My Business is not a one-time thing. Apart from creating your business listing, GMB allows you to post that users can see.

There is no official statement that GMB posts increase the rankings, but it surely increases the engagement, which results in better rankings.

You can use the GMB posts for announcing events, launching new products/services, highlighting products/services, informing changes in working hours or days, sharing limited-time offers, etc.

People can see these posts from the Updates tab or Overview section of the listing. Moreover, one can also access it from the tab “From the Owner” on the desktop.

As there is no magic number, you can post as much as you want, but at least maintain a frequency of once a week. It may seem basic but can surely boost the audience exposure of your GMB listing, which will result in increased traffic.

2. Get Published in Your Local Publications

You must have created business listings on all the possible directories you found, but work isn’t done yet. Now, find your local bloggers or news websites to get your content published there.

As the publications you’ll reach are local, they’ll have the audience you are targeting. You can participate in or host some community events to get your published.

Moreover, you can also contribute content to the blogs of your niche. This will increase your topical authority and enhance the local rankings.

You can use the search operators like the below example to find your niche and city blogs. If your business deals with home renovations in Toronto, then with this single query, you got almost 800 prospects you can reach out to publish your content.

You can use the different variations of search operators and keywords to find more prospects for your outreach.

Marketing For You– a digital marketing agency in Toronto used this strategy to publish their content on Canadian blogs that post about marketing. As a result, the website rankings received a substantial jump.

 
3. Publish Local Content

Today, almost every business has a blog to share their industry knowledge and support local SEO. It’s good, but there are numerous businesses out there in your niche, and if you write the same generalized content, it won’t get you anywhere.

People are sick of monotonous content, and they need highly personalized content. So, for local businesses, the content should be more local. You can write about the experiences and projects you have worked on in the neighbourhood.

If we consider the previous example of a home renovation business, then you can write about the house projects you worked on and even share the before-after picture of those houses.

This way, you gain more trust, authority, and exclusivity, which makes you stand out and earn more business.

4. Create Research-Based Content

Research-based content always performs exceptionally; just the creation of the content takes little effort. But there is a way you can do it easily, even if you don’t have a huge audience or email subscribers.

You can use the relevant Facebook groups to post your polls and collect data that make sense for your business. You can also consider online communities to perform your research to gather the information. Make sure you join the relevant groups to collect the data.

Make some questions with multiple options and post them on the groups to record the responses. Always meet the group guidelines to avoid being banned from the groups. Don’t spam the group by posting all questions in a day, post one question at a time, and give it some time to reach the maximum audience.

The minimum sample size for research is 100, so even if you get 100 responses, you can create your research content.

5. Make Negative Reviews Positive

Don’t take it literally; you can’t do it, but there is a way to optimize negative reviews. First, know the reason for the negative review and respond with an apology and proper support.

It leaves a bad impression on your potential new customers if you leave the negative reviews unattended. Instead, provide them with the proper support for their problem and offer some compensation like discounts or coupons.

This way, you’ll not only solve the problem of the unhappy customer, but also your prospects see you as a brand that cares about its customers and provide the best customer service.

So, we can say negative reviews are a blessing in disguise; just make sure you don’t get many negative reviews; it shows a problem with your product/services. Source


Bonus Tip: Make Recurring Customers

It’s essential for a business to have customers that are loyal. You can do it by making a reward point system or offering a decent discount on every purchase.

The reward points make customers feel they are getting something extra with their purchase that they can use to buy more in the future.

So, it makes people stick to you. It’s not a core loacal SEO tip, but you can promote it on your website and other platforms to grab the customer’s attention and convert new customers. You can also work on a referral system to let your customers do the marketing for you.
Conclusion

All these strategies are pretty popular, you only need to integrate these into your local SEO. Local businesses have a limited audience, but make sure you give them the best online experience that they can’t get anywhere else.

So, implement these local SEO hacks in your SEO strategies and keep updating these according to new trends to have the potential results. Google also rolled out an update on the authenticity of the reviews, so make sure those new updates are followed at best.

Forex Trading: 5 Best Low-Risk Trading Strategies For Nigerians in 2022

Forex trading in Nigeria has seen increased participation in the world of investment. All thanks to the country’s burgeoning middle-class flourishing economy, and the proliferation of fast and reliable internet access.

As such, forex trading is a potentially lucrative investment approach, which involves currency speculation in the world’s biggest market. There are several defining characteristics of the forex market which make it a unique investment arena for individuals in Nigeria.

There is no centralized foreign exchange market. Instead, this form of over-the-counter (OTC) trading is conducted electronically among traders throughout the world.

The market is open 24 hours a day, five days a week, with currencies being exchanged between the world’s largest financial hubs.

While trading currencies on this vast and volatile global market present many profitable opportunities, it is vital to enter the forex market with a sound strategy that allows traders to mitigate their risk for financial loss as far as possible says Louis Schoeman from Forexbroker.ng

In this post, you will learn the 5 best low-risk forex trading strategies that will allow Nigerian traders to tackle the currency markets with a stable investment approach.


1. Momentum trading strategy

The premise behind momentum forex trading and the use of momentum indicators is that a significant price movement in one direction is a positive sign that a price trend will continue in that direction for a while.

Loss of momentum can be an indication that a trend is losing steam and may be headed for a turnaround as well.

Price and volume are regularly taken into account when employing momentum techniques for forex trading in Nigeria, which often makes use of oscillators and candlestick charts as visual analytical aids.

2. Range forex trading strategy

The theory behind range forex trading is that prices tend to remain stable and predictable over the course of a specific time period. Markets with predictable economies and currencies that aren’t frequently affected by unexpected news occurrences are ideal for this strategy.

The relative strength index, the commodities channel index, and stochastics can all be used by range traders to identify opportune trade entry and exit points.

In order to make consistent profits, range traders must be able to buy and sell at predetermined resistance and support levels at regular intervals.

To use this strategy effectively for forex trading in Nigeria, it is worth combining both technical and fundamental analysis in order to take a longer view of market trends.

Fundamental analysis involves observing news trends and collecting other important market data which will allow you to interpret the direction in which the markets are headed.

3. Trend trading strategy

Another popular and prevalent forex trading approach is trend trading. It’s very simple to follow and understand for beginners.

Moving averages, relative strength indicators, volume measurements, directional indices, and stochastics are all used by trend traders to evaluate trends.

If you discover an upward or negative trend in currency prices, you can then determine the best time to buy or sell. In addition to the currency’s price position within the trend, the strength of the trend is also taken into account when making these predictions.

4. Using fundamental analysis

A country’s economic data has a wealth of information that may be used to predict future trade and investment patterns. Concentrating on a few key indications simplifies the process.

There are a number of major elements that can affect a country’s economy and currency, including retail sales, GDP, industrial production, the CPI, inflation, purchasing managers’ index data, housing data, and many more.

Forex traders use fundamental analysis to determine if a currency is cheap or overvalued based on the country’s economic fundamentals. They also use data to try to predict how the currency’s value will change in the future in relation to another currency.

5. Breakout forex trading strategy

Breakout forex trading is an excellent alternative for newcomers to the forex market because it is one of the easiest strategies to learn.

Any price movement outside of a designated support or resistance range is referred to as a “breakout”. “Bullish” breakout patterns emerge when prices rise over resistance levels. Alternatively, “bearish” breakout patterns can also occur when prices fall below key support levels.

Due to the fact that market volatility generally begins with breakouts, breakout trading is an important method. The volatility of the market can be used to a trader’s advantage if he or she waits for a price level to break before jumping into a new trend.

A useful tip when applying stop-loss orders using a breakout strategy is to do it no more than a few ticks above or below the breakout candle. That way, your bets will be linked to prior levels of support or resistance.

Integrating fundamental analysis here will also allow you to detect whether there is a false breakout occurring so it is important to keep tabs on major news announcements that may shift the markets in this regard.

Breakout strategies are highly common amongst Forex traders as they give a strong indication of good buy or sell points and therefore can result in strong profits.

Final thoughts

Successful forex trading in Nigeria relies on a sound strategy that will allow you to determine the best entry and exit points in the markets, and which will cause you to approach the forex markets with a risk-adjusted mindset.

Added to this, using a strategized approach allows you to retain focus while not succumbing to the emotions that so often overtake beginner traders. Such emotional thinking can result in critical mistakes and lead to discouragement in your trading.

Whichever strategy you choose will ultimately depend on your own trading goals, but it is also important to find the strategy that works best for your experience level, the resources at your disposal, and your trading profile.

Finally, it is vital to backtest several strategies before settling on the one that works best for you. By making use of a demo account from a reputable broker, you can test your strategies against real market conditions without risking any of your own money.

10 Awesome Ways To Make Money Online In Nigeria (2020)

Whether you are a freelancer, full-time employee with a major corporation, a stay at home mom, a university student, or a job-seeker – there are several ways to make money online in Nigeria with little or no capital investment.

One of the great things about the internet is that it’s such a great way to get into business for yourself. No matter where you live, as long as you have an internet connection, you can always make money online. In this post, we’ll be sharing some easy and legit ways to make some extra cash in your spare time.

1. Publish Books Online

Okadabooks is an online website in Nigeria that makes it fast, easy and free to publish books online. This is not limited to books alone but also short stories, reviews or anything worth reading. The best part is that Okadabooks allows users to monetize each book published which means you get paid when any of your publications are downloaded or read.

2. Sell Designs & Creatives Online

Do you have some basic design experience? Printivo Online Store is a marketplace that allows anyone to upload and sell designs to customers. Each time a Printivo customer makes use of your design or orders a print with your design you get paid 15% of the value of the design by Printivo.

3. List on Property Websites

Do you know of any property available for rent or building for sale in your area where you live? You can always earn a quick agency fee by posting available properties in your area on property websites such as Tolet, Jumia House & Private Property. All you have to do is to register as an agent and you are good to go.

4. Start a Blog or a Vlog

Yes, good old blogging is still chugging along in 2017. By providing valuable content on a regular basis you attract like-minded prospects who are interested in information and products related to your niche. The more traffic you have the more money you can make by monetizing your blog. For Vlogging, you can get started by creating a Youtube channel as a platform for distributing your video contents.

5. Sell on E-commerce Websites

Another legit way to make some extra cash online in Nigeria is by selling on e-commerce websites. Jumia, Konga, PayPorte are all e-commerce websites that allow a merchant to list and sell products online for free. This list of websites exposes your product to a huge chunk of online audiences that you will not be able to access offline making it easier and faster to sell and make more money online.

6. Affiliate Marketing

If you’ve got a good presence on social media or perhaps you even have a blog or website, you can start bringing in money immediately by promoting all sorts of companies, products, services and offers online. You can even apply to affiliate programs of some notable brands in Nigeria such as Konga and Jumia Affiliate Program.

7. Offer Professional Services Online

Another way to make quick and legit money online is by freelancing. Most freelancing websites allow you to leverage your skills to earn some quick cash online. Common skills in demand for online services like these include content writing, social media management, website design, graphic design, search engine marketing, etc.

8. Become a Virtual Tutor

Another way to make money online is by teaching others what you know. You can become a virtual tutor and engage in one-on-one tutoring sessions or even host Webinars to help people directly with any number of topics. Nigerian websites like Tutors NG allows users to monetize their knowledge by creating online learning materials for others in need of specific knowledge.

9. Online Surveys

An increasingly popular way to make money online in Nigeria is to fill out online surveys. This can be done in your spare time. Research companies are always recruiting new members to answer surveys and test new products. For a few minutes of filling online surveys, you can make some quick cash as a reward.

10. Apps & Websites Testing

The main aim is to improve online experiences for everyday internet users. Internet companies are always looking for real people like you, to test out new or existing mobile apps and websites so that website owners, coders, and designers can see and evaluate the obstacles that real people experience with their products. Most of the companies reward the testers in cash for each app or website tested (Check out User Testing).

Conclusion

These online business opportunities should give you plenty of ideas for making money online in Nigeria. Take what you’ve learned from this post and start testing your own ventures. It will take some hard work. But it’ll be well worth it when you find yourself on the road to financial freedom in a very short while.

We will be adding more ideas and opportunities to this post as time rolls on, so go ahead and bookmark this page for future references. You can also share with your friends that may need some money making ideas.