How To Make Millions From Tik Tok in 2022

TikTok can get you wondering: Where did the last hour go as you scrolled through micro-videos of choreographed dance challenges, baffling illusions, makeup tutorials, giggling babies,  practical jokes and who knows what else?

Also, how do TikTokers make money? And is this a venture you’d want to pursue — going from viewer to creator? Here’s what you need to know:

3 ways people make money on TikTok

1. They market their business and attract new clients

2. They score sponsorships

3. They tap TikTok’s ‘Creator Fund’ 

1. They market their business and attract new clients

Say you already have hobbies that make money. Perhaps you sell stuff online, or consult with clients for a fee, or make money on YouTube. Your TikTok content may attract more buyers, clients or viewers.

“It’s an incredible way to drive traffic to other channels — to your website, to your email list or to your YouTube channel,” says Keira Jones (@thekeirajones), a Phoenix-based TikToker who also manages and advises brands on the platform.

This is exactly how Orlando-based TikToker Connie Rietdyk (@connie.rietdyk) makes most of her cash.

She worked as a consultant on website design and search engine optimization as a side hustle for several years, but the income was “nothing to write home about,” she says, “just enough to cover an extra bill.”

She earned most of her money working at a call center until that contract ended in May 2021. With no other job lined up and unemployment benefits delayed, Rietdyk started leveraging TikTok, which she'd previously used only to view and post personal content.

In Rietdyk’s TikTok posts, she started giving small-business tips on website design and SEO. Starting with about 200 followers last May, she now has more than 11,000 — and several followers have become paying clients.

In September 2021, Rietdyk estimated that 80% of her income was coming from TikTok referrals; she'd earned nearly $11,000 since May and more than $4,600 in July alone. She found it to be enough to cover all her bills and stash away some savings on top.

“My goal is full-time, independent entrepreneurship,” she says. “I feel like I’m on the cusp of it.”

2. They score sponsorships

Let’s say most of your TikTok posts are about one particular subject, like caring for dogs. There may be dog food brands and leash manufacturers who want to tap into your pup-loving audience. Those companies may request your help.

The process could work in a few ways. Maybe the company sends you a free product, like a dog toy, and asks you to mention it in one of your TikTok videos. Or maybe you agree to plug the toy, but only if the company also throws in some cash.

Or maybe you really get down to business. You formalize a contract with the company for a certain number of posts about the toy in exchange for an agreed-upon amount of money. You could also reach out to companies yourself and pitch an agreement like this, particularly if you’re already using and mentioning their products.

Sponsorships like this are how Jones makes most of her money on her personal TikTok account, where she shares marketing tips. “Brands that are marketing tools are reaching out to me,” she says, “because I’m either already organically talking about their product, or they know that my audience would be interested.”

Brands started reaching out to Jones when she hit around 15,000 followers. When it comes to sponsorship opportunities, the number of followers you have may be as important as having a specific angle, such as dog care or online marketing. (More on finding your niche later.)

As Jones puts it: “The more niched down you are, the more likely it is you’ll be reached out to.” By contrast, she says, a general lifestyle influencer is probably less likely to score sponsorships. Those influencers’ audiences may have broad, hard-to-define interests, making them less appealing to sponsors.

Note that branded content must be disclosed in some way, typically through a hashtag in the description, such as #ad or #sponsored.

3. They tap TikTok’s ‘Creator Fund’

This resource is “basically a pool of money that TikTok distributes between everyone in the Creator Fund,” Jones says.

You can apply for this fund if you have at least 10,000 followers, received at least 100,000 video views in the last 30 days, and have met a few other qualifications such as being 18 or older.

How much money can you expect to make? The answer is a little hazy. TikTok’s Creator Fund page states the following: “A number of factors influence how funds are calculated for videos under the program. These elements include video views, video engagement, as well as ensuring the videos adhere to the Community Guidelines and Terms of Service.”

Unless you’re really hustling and pumping out successful content, this fund probably won’t be your main source of income, Jones says. She earns just a few dollars or cents per day through the Creator Fund — coffee money, she says. But even though the earnings aren’t much, she says, it’s “fun to see that your effort is being rewarded in a way.”

Tips for making money on TikTok

If you think you could capitalize on TikTok’s growing popularity, now is the time to try. “TikTok is the future,” Jones says. “A lot of people, in two to three years, are going to be looking back like ‘man, I wish I would have gotten started sooner.’”

However, if you plan to make money on TikTok, consider the following advice.

Find your niche

Making money on TikTok will likely be easier if you stick to a niche, rather than posting a broad array of content. So start by “determining the niche you want to grow in,” Jones says.

If you plan to use TikTok to support another gig, let that industry guide you. Or if you’re aiming for sponsorships, consider the audience you want to attract.

Research that niche and engage with its community. Search on TikTok for videos and accounts about the subject, Rietdyk says, then “like” and comment on that content.

By engaging, “you’re training TikTok to show you the kind of content that interests you,” she says. The platform will start serving you similar content. Then, when you start posting, TikTok will likely show your content to a relevant audience.

For example, say you create jewelry, and you want to use TikTok to send viewers to your Etsy page. Maybe in the future, you’d also be open to posting sponsored content.

Search for and follow TikTokers who are interested in jewelry and engage with their posts. TikTok will likely feed you more of the same content from similar TikTokers. Then, when you start posting, your content likely will be seen by the exact audience you want: people who like jewelry.

Rietdyk stresses the importance of engaging with others, building a community and posting relevant content before trying to sell your stuff. (So maybe you post how-to videos or advice first.)

“You don’t want to promote to a cold audience,” she says. “Give a lot of value for free before you even start asking for anybody’s money.”

Be authentic

To that same point, try to be yourself. “Don’t be fake,” Rietdyk says, adding that “TikTokers can tell if you’re doing something just for a ‘like.’”

As for sponsored content, only promote products “you genuinely use and love,” Jones says. She says she turns down partnerships for products that don’t check those boxes.

Jones adds that if you promote too many products, “your audience will get annoyed and feel like they’re being used.”

Have fun

“If your only intent for starting TikTok is to make money, then you’re probably not going to succeed,” Jones says.

Like with any social media presence, she says, serving your audience should be your No. 1 priority. “That’s when people will be attracted and want to follow you,” she says.

Rietdyk adds that it’s important to “keep it positive.” She recommends setting small, achievable goals — a certain number of sales or amount of income, for example. Then, she adds, “celebrate the wins.”

Other ways to earn money

If making money on TikTok isn’t for you, consider these alternative routes:

Want to try another video platform? Try to make money on YouTube.

If you’re a gamer, look into how to get paid on Twitch.

Looking to clean house? Try to sell stuff online or make money on eBay.

If you’re writing anyway, consider how to make money blogging.

8 Great Ways to Make Millions From Home

As the normalization of remote work continues, you can take advantage of a range of ways to make money from home. From selling items online to starting a podcast to offering your services as a virtual assistant, there are lots of opportunities to earn an income without leaving the house.

If you’re seeking a more traditional job format but still want to work from home, you’re in luck. Remote job postings—which doubled for some online recruitment sites during the pandemic—continue to rise. Regarding the remote positions available, tech jobs are among the most prevalent, but work-from-home opportunities have also risen in therapy, finance, and law.1


Where to begin when searching for remote work? “I’d encourage the job seeker to start by reflecting on their interests and career goals,” Indeed Senior Career Coach Jamie Birt told The Balance in an email.


Next, Birt recommended taking into account the jobs that are commonly performed remotely, such as copywriting, graphic design, and software development. Adding the term “remote” in job search engines can give you an idea of what’s available.


Last, bridge your career goals with the remote jobs that are available, Birt advised. When you find remote positions you like, take note of your current skill set to identify translatable skills, as well as any gaps where you’d need additional training or upskilling.


We’ll discuss eight remote moneymaking opportunities that can help make working from home a reality.

Sell Your Used and Unwanted Items

Clearing out and tidying up your home will likely leave you with piles of things you no longer need or use. You can bring in some extra cash by selling items online that are in good condition.

There are lots of virtual marketplaces where shoppers can go to find a variety of things. eBay is a popular place to sell just about any used item online. Other sites may be more specialized, such as thredUP, which is clothes-specific, or Decluttr, which focuses on cellphones, tech, CDs, DVDs, games, and books.

If you prefer to keep your sales local, you could check out sites like Craigslist, or keep things offline by having a garage sale or taking your items to a consignment store.

When listing items for sale online, you’ll want to include good photos and an accurate, detailed description.

Start a Podcast

“Podcasting is replacing blogging as the moneymaker for a lot of people working from home,” Joseph Hogue, who runs the site My Work From Home Money, told The Balance in an email. He added that advertising dollars are shifting from text-based to podcast sponsorships.


While it can take some time to grow an audience for your podcast, there are several ways to make money podcasting, including selling advertising time, adding affiliate marketing links, offering subscriptions, throwing live events, crowdfunding, selling merchandise, doing speaking gigs, or coaching others on how to host a podcast.


Make Money on YouTube

Momentum has been picking up in video monetization, said Hogue from My Work From Home Money. He suspects that vlogging will take over from podcasting once high-speed internet is universal.


Popular ways to make money on YouTube are monetizing ad views, running paid promotions, and being part of the YouTube Partner Program, among other opportunities.

 

Affiliate Marketing

If you have an audience through a website, social media, or other platforms, you can generate some extra income by including affiliate links. Affiliate marketing is when you earn a commission on the sale of someone else’s products. A common way is to have a link to another company’s website or product in your own content—if a reader clicks on your link and buys the product, you get a cut of the sale.

The Amazon Associates Program is a well-known affiliate network; you can find other affiliate marketing opportunities on platforms like CJ Affiliate, Rakuten LinkShare, ShareASale, and many more.

Familiarize yourself with the Federal Trade Commission’s (FTC) Endorsement Guides before starting with affiliate marketing. You’re required to disclose when you have a financial interest in a product or service mentioned on your site, along with other obligations.
Become a Virtual Assistant

As the workforce transitions to remote work, the demand for virtual assistants is expected to continue to increase. Virtual assistants, or VAs, work remotely to help with administrative tasks—they can work for individuals, teams, or companies. The workload of an administrative assistant usually involves tasks such as answering phone calls and taking messages, running social media accounts, scheduling appointments, and doing research, among other duties.

When starting a VA business, it can be challenging to land your first customer. VAs can find clients through social media channels like LinkedIn or Facebook groups, at virtual or in-person networking events, by word of mouth, or on freelancing platforms like Upwork.


Sell Your Photos Online

Make money online from home by selling your photography, video clips, vectors, and illustrations. Upload your content for individuals and companies to buy for use on their websites, platforms, or other needs. Try listing your work on sites like iStock, Dreamstime, and Adobe Stock.


Offer Your Expertise

If you’re an expert in something, consider creating resources to teach other people. Once you’ve made the initial effort of putting together the content, it can act as a passive income stream.


Online courses, webinars, and ebooks are all common ways to share information. You can build and promote the resources on your own or use educational platforms that already have established communities, such as Udemy or Skillshare.


Pick Up Freelance Work

Platforms such as Fiverr, Freelancer, and Upwork are popular online marketplaces that connect freelancers and clients. You can list your services on these sites and check out the opportunities available. You can do freelance work in several different fields—for example, writing and editing, marketing, graphics and design, programming, and translation.

Many remote moneymaking ventures can be started with little or no money, said Hogue from My Work From Home Money. You don’t have to spend hundreds for an online course or mentorship; you can find the information you need for free online or at a low cost through an ebook.

The Bottom Line

Growing your venture takes time, and you’ll likely need to put several different income streams together. Find ways to incorporate different moneymaking aspects into one business model. For example, you may be focused primarily on making money through blogging, but you also bring in funds with affiliate marketing and an online course you created that teaches others how to build their own YouTube channel.

There are lots of opportunities to make money from home; don’t be afraid to try out different options to determine the best fit for you.

7 Ways to Up Your Income Online

More and more people are looking for ways to earn money online. Some are turning to side hustles to make a little extra money, while others are creating internet businesses that become their full-time job.

Let's take a look at seven ways to make money online that can take up a little or a lot of your time. Think of these options as supplemental sources of income, most of which have the potential to be a whole lot more.

Affiliate Marketing


fizkes / Getty Images

Affiliate marketing can be a low-cost and relatively easy way to make money online. You don't need to have any of your own products or services to sell; affiliate marketing gives you a chance to earn commissions from large companies.

You promote the products or services of a company on your website/blog or social media account, providing links to the company's offerings. These affiliate tracking links ensure you get the credit for having delivered a paying customer to the company's website, and you get a percentage of the sale as your reward.

The main work involved in affiliate marketing is giving people a reason to visit your website/blog—or Instagram, Facebook, Twitter, or other social media account—and building up a large group of visitors and followers. To do that, you should provide content that is likely to attract people who are interested in purchasing the thing you're trying to get people to buy. For example, you might write and make videos about consumer electronics products—how to use them and/or which ones are the best—in a way that's optimized for search engines.


Start Your Own E-Commerce Website


goc / Getty Images

A related way to make money online—but that perhaps requires a bit more work on your part—is with an e-commerce website. You would sell products from your website, either your own that you create or commercially available ones.

If you choose the latter route, the most common and hassle-free way to fulfill orders is via dropshipping. You get the customers and take their orders, but a third-party company warehouses and ships the products for you.

It's better to focus on one product category that you can create your own niche in and devote your website to.

If you make your own products, you might want to start out selling them on both an established platform, like Etsy, and your own site. After you build up a base of customers, you could ultimately cut out that middleman.

You can further monetize your e-commerce website by hosting ads, such as with Google AdSense.


Online Publishing


John Lamb / Getty Images

Regardless of your current occupation, publishing nonfiction e-books is a good way to help establish yourself as an authority in your field while making passive income. Once you've written and published the book, you don't have to actively do anything to take in revenue from it.

Alternatively, if you've written a novel that needs to be read—especially in a popular genre like romance, science fiction, fantasy, or mystery—publishing it as an e-book has the potential to get thousands of eyes on it.


The two biggest companies that enable you to self-publish e-books are IngramSpark and Kindle Direct Publishing.

You can sell e-books on platforms like Amazon.com. If you can make a name for yourself as an author, you can begin selling e-books directly from your own website and increase your profits.


If you've been blogging for a long time about a certain topic, you should be able to edit and package your existing posts into a book without too much additional work.

Consumers of self-published e-books expect a quality experience that's on par with the offerings of a traditional publisher. If you don't have all the skills to ensure a polished final product, you might consider hiring a copy editor to fine-tune your writing and a designer to create an enticing cover. And if you're having trouble transforming your ideas into paragraphs and chapters of prose, you could hire a developmental editor to help you with that beginning part of the process.


Take Online Surveys


Getty Images / Peter Dazeley

Taking online surveys is an easy way to earn a little extra cash or prizes such as gift cards. Market research firms (MRFs) are behind many online survey sites, including American Consumer Opinion, which is owned by Decision Analyst. You can also sign up to take surveys using aggregators like IdeaShifters or Swagbucks, which partner with many different corporations and MRFs.

You shouldn't expect to make more than a dollar or so per survey. And you will most likely have to provide a good deal of information about yourself before you can take the first one.

When looking for survey-taking opportunities, stick with companies that have a proven track record of paying for survey responses and that are not scams designed to get your personal info. You should also keep in mind that you may not be eligible to take certain surveys because you don't match the demographics the company is looking for. You may be too old or too young, for example.


Online Freelancing


svetikd / Getty Images

If you have a specific skill-based service you can carry out remotely, such as IT services, copyediting, or graphic design, you can offer it as an online freelancer. If you can find and accept enough gigs, you could become a full-time freelancer in your field. Or you could take on occasional assignments to supplement the income from your main job.

You can find gigs using freelance-specific websites such as Freelancer and Upwork, as well as big job sites like Indeed. You should also consider joining an organization specifically for freelancers in your area of specialty. Such groups often let you post online information about yourself and the specific skills you can provide, and they may send out email alerts or have a jobs board with contact information for those seeking freelance help.

A freelancer's organization can also provide a social outlet, connecting you with people who do the same work you do and are interested in the same things as you.

A site like Meetup may be a good place to begin finding others who share your interests and skillsets.

Coach Online


Julius / Getty Images

Life coaching is another promising online career option, particularly if you have solid communication skills and a desire to help others succeed in their personal or professional life. Many people need a nudge to get them past a mental roadblock that's standing in the way of personal happiness or career confidence. As an online coach, you can offer advice to help them change their mindset and improve their lives.

Life coaches should not attempt to take the place of trained mental health professionals. Coaches deal with matters like personal growth and achieving goals, not overcoming mental illness.

One of the hardest things about becoming a life coach is finding a client base. When you're just starting out, you might try advertising online and offering to speak to community groups.

Having a professional certification can make you a more credible choice when someone is seeking a coach. And offering the testimonials of previous clients on your website also makes you a more attractive candidate.


Offer Online Courses


Drazen_ / Getty Images

Like e-books, online courses generate passive income after you've created them and made them available online. If you have a knack for teaching and a set of skills you would like to share with others, consider creating online courses as a way of making additional money.

The primary website where you could post your courses—and get paid for them—is Udemy. But as with the other online businesses, if you can establish a reputation, you might have success offering your courses through your own site.

In addition to knowledge in a particular subject area, you will need to have an engaging presence in your videos. If you can't retain potential students' attention, they won't come back for more classes.

The Bottom Line

There's a lot of competition online for many of these money-making opportunities—especially with more and more people unable or unwilling to work in a traditional setting. According to Stanford University economist Nicholas Bloom, 42% of U.S. employees were working from home full-time as of June 2020.1

To make a go of most of these possibilities, you will have to stand out from the crowd and convince prospective clients and customers that you're the right person to buy from or hire. Becoming successful at any online occupation requires exceptional online marketing skills. If you can learn how to successfully sell yourself and gain followers and search engine hits, your business's success should follow.