25 Jan 2022

How Naira Sinks to N530 Against US Dollar

 


How naira sinks to N530 against US Dollar to a fresh record low on Thursday amid the lingering scarcity of foreign exchange in Nigeria.

The value of the naira fell against the US currency on at both the parallel market and the Investors’ and Exporters’ foreign exchange window.

The local currency, which stood at 526/$1 on Tuesday, fell to 530/$1 at the parallel market on Thursday from 528/$1 on Wednesday. 

At the I&E window, the naira weakened further to 411.67/$1 on Thursday from 411.50/$1 on Wednesday, according to FMDQ Group.

No less than 55 per cent to 60 per cent of Nigerian forex transactions are traded at this window, which is used by the CBN and most exporters and investors, according to Financial Derivatives Company Limited.

“It serves as not only a source of price discovery but also a barometer for measuring potential and actual CBN intervention in the market.

Some of the exchange rate determinants are balance of payments, capital inflows and trade balance,” the FDC said.

On Tuesday the naira extended its decline on Monday, sliding to an all-time low of 527 against the dollar at the parallel market.

The naira had strengthened to 506/$1 on August 4 after plunging to 525/$1 at the parallel market on July 28, a day after the Central Bank of Nigeria stopped foreign exchange sales to Bureaux de Change.

The CBN Governor, Mr Godwin Emefiele, had on July 27, at the end of the Monetary Policy Committee meeting, announced the stoppage of forex sale to the BDCs, saying they had turned themselves into “agents that facilitate graft and corrupt activities of people who seek illicit fund flow and money laundering in Nigeria.”

In a related development, the country’s external reserves have risen above $34bn for the first time in more than two and a half months, according to the CBN.

The reserves, which had been wobbling in recent weeks, jumped from $33.40bn at the end of July to $34.02bn on August 31, the highest since June 9.

The CBN data showed that the reserves fell to a record low of $33.09bn on July 12 from $34bn on June 10.



How Naira Sinks: Naira weaken in possible move to unify exchange rates

Nigeria let the naira weaken to a record low against the dollar on the official market on Friday, according to traders, who said this could be a move by the central bank to unify multiple exchange rates.

It weakened further on the black market, traders said.

“What the central bank is saying is that the (OTC) spot rate will be the official rate because that’s where the largest volumes trade,” one currency trader at a major Nigerian bank told Reuters.

Nigeria operates multiple currency regimes, which frustrate businesses and have prompted calls from the World Bank for the rates to be unified to attract investment.

Rising dollar demand has put pressure on the naira as providers of foreign exchange, such as offshore investors, exited after the COVID-19 pandemic triggered a fall in global oil prices.

Central Bank Governor Godwin Emefiele in February said the currency was trading at 410 naira on the official market while the government has been using that rate for its business as it tries to boost earnings from crude sales, its main export.

The World Bank has linked approval of a $1.5 billion budget support loan to currency reforms.

The central bank had been trying to unify the rates and boost the dollar supply through direct interventions.

It revised the futures rate on the naira upwards last month to ease pressure on the currency after quoting the 150-day futures contract at 435.81 naira, in its first dollar sales to foreign investors this year.

The bank is due to hold its interest rate setting meeting later this month with economic data on inflation and first quarter growth figures expected from next week.

It has kept rates on hold to support the economy hobbles by lower oil prices and impact of COVID-19 pandemic but dollar shortages have been contributing to rising inflation, a key source of concern for the central bank.

‘It is really bad’: Naira Sinks While Nigerians go hungry as food inflation soars 

‘I can’t simply afford to give my children what they really need in terms of food,’ said Feyintola Bolaji, a mother of three in her 50s based in Nigeria’s southwestern city of Ibadan.

Price of Food Increase

Nigerian merchant Feyintola Bolaji, struggling with stagnant earnings and dwindling sales, is now being squeezed by the ever increasing prices demanded by her food suppliers, leading her to cut down on the amount she can put on her own family’s table.

Bolaji’s belt tightening is being shared by millions across Africa’s most populous nation. Not long after Nigeria’s statistics agency revealed that one in three people in the continent’s largest economy were unemployed, on Thursday it announced that food inflation has accelerated at the highest pace in 15 years, compounding the misery of many households.

“It is really bad, I can’t simply afford to give my children what they really need in terms of food,” said Bolaji, a mother of three in her 50s based in the southwestern city of Ibadan. “I try to make them get the nutrients they need as growing children, but it is not enough,” she said, adding “I have had to cut down on meat and fish.”

Insurgency, unrest, and the stand of President Muhammadu Buhari’s government on food imports in a nation where more than half the population lives on less than $2 a day are worsening food insecurity in the African country.

Meanwhile, the coronavirus pandemic has robbed 70% of Nigerians of some form of income, according to a Covid-19 impact survey published by the statistics agency last month.

Food inflation rose to 22.95% in March, caused by wide-ranging price increases across items such as cereals, yam, meat, fish and fruits.

Those soaring costs have been in part blamed on a worsening conflict between farmers and herders in Nigeria’s agriculture belt that Buhari has struggled to quash.

The unrest, combined with the more than decade-long Boko Haram insurgency in the north, a weakening currency and higher fuel prices have also contributed to rising food prices, according to SBM Intelligence, a Nigerian research firm.

What is your opinion on the recent falling of Naira?

 

20 Jan 2022

How To Start A Business Online: Opinions From Successful Entrepreneurs



For so many Nigerians, making money online will definitely be a dream come true.

But sadly, it is not everyone that will ever make some decent income online.

Yeah. I’m not just saying this to get you discouraged… According to Google stats, about 70 percent of small businesses will wind up in the first 5 years. 

And this can be worse for an online business. 

Now it doesn’t just end here…

With the current challenges in developing countries, starting a rewarding online business in a country like Nigeria becomes even more difficult. 

That’s the true situation of things. 

But the truth also is, despite the challenges of starting an online business, there are people who are still doing phenomenal stuff with their online business right here in Nigeria… And other developing countries. 

How did they do that? 

If this is the question on your mind then you’re going to learn a lot from this post. 

Below are step by step guide to on how to make money online in Nigeria in 2019 according other successful (mostly) African online entrepreneurs. 


1. Look for a painful problem that others are facing, and then devise a way to make people pay you for the solution. 

Seun Osewa

Look for problems that don’t require much capital to solve. In a developing country like Nigeria, there are so many problems waiting to be solved.

One man’s problem is another man’s profit!

Competition is often weak which means you’ll make a lot of money.

So what are you waiting for?” Nigerians should not be talking about unemployment at all.

There are so many obvious opportunities around us waiting to be exploited. Being jobless in Nigeria is a big shame indeed.”

Seun Osewa.

Ok. So Seun has said it all.

Being able to solve a problem for someone is one of the easiest way to make money online in Nigeria.

When it comes to problems, it can be anything.

From giving people a reason to smile like your favorite Instagram comedians for instance to providing services like graphics designs…,

The most important thing is that you have to provide value to another person if you’re going to make money online in Nigeria in this 2019.

This is because people out there can only pay you for the value they derive from you.


2. Do what you love: 

Lasisi Elenu

I think it is just about doing what I love and enjoy. If you are consistent at doing something, people will notice you and eventually follow you.

They will also refer others to your page if you are doing something wonderful.

I never thought of coming online to be posting any skit. I was just doing comedy for fun, for my family and friends, who would laugh and compliment me. But afterwards, others discovered me and wanted to see more of my funny side.

So, in August last year, I posted my first video skit on Instagram. I think I got just about 80 views on my first post.

By the time I posted my second skit, it got about 110 views. I didn’t let the few views discourage me because I was not seeking fame in the first place.

So, I just kept doing what I loved and enjoyed and that’s how the following grew. Today, I get thousands of views on my skits…

I didn’t do any special thing to get followers on Instagram. I didn’t buy them and I didn’t also promote my account. It just grew because of my consistency and because there is a message in my skits.

Lasisi Elenu.

If you’re social media savvy, you’ll notice that some social media skits that have become popular today are something people started just for passion.

Now, one thing you must understand is that if you work on it very well, your passion can pay your bills.

Also keep in mind that even when you start out with something you’re passionate about, don’t stop at the passion, you can learn some business skills and take it to the next level.


3. Start from where you are: Mark Zuckerberg.

I literally coded Facebook in my dorm room and launched it from my dorm room.

I rented a server for $85 a month, and I funded it by putting an ad on the site, and we’ve funded ever since by putting ads on the site.

Mark Zuckerberg.

Most problems with young Nigerians wishing to start online business is the issue of funding.

Of course you don’t have collateral and there is hardly any bank that will lend you money to start any business without requiring you provide some collateral.

So the mere thought of this is usually very discouraging. But as Zuckerberg is saying, you can really start from where you are.

Yes!

Start with your own savings. This is how i started out. And i was even a university student with a stipend as pocket money.

You know how difficult that can be. And how many cool stuff you’ll have to let go just to save some bucks…

But truth is, looking back today, i feel it was worth it.

So you’ll really have to cut back on unnecessary expenses.

Another way of starting where you are is by providing services that will demand less capital for start up.

As you keep making profit from the particular service, with time you can expand to include the original service/product you wanted to start with.

So if you want to go into a big ecommerce business and you don’t have funds, you can start managing other people’s social media accounts as a side hustle. 

As you make some savings, you expand to build your ecommerce website over time.


4. Build a sustainable business model: Debola Williams.

For us, building the sustainable business model is crucial.

Debola Williams.

A business model is like a plan for the successful operation of your business.

As you already know, so many online businesses in Nigeria today run without business models.

This is the major issues with most online businesses. 

As Debola said, You can not excel or scale your online business without a realistic business model so it’s important you get one set out before even getting started.

Building a sustainable business including details of how you’ll source funds at different level of growth, clients, how you’ll expand and other details will guide you as your online business gets poised for growth.

It will also save as soon guide for your business. 

And from time to time, you can adjust your business models based on your current realities. 


5. Don’t ever give up: Linda Ikeji.

There were many times, I wanted to give up. I had bad times

back then but the worst was in September 19, 2010.

It was my 30th birthday. I was broke, I was angry because I have been done doing modeling in a long time.

I was still struggling, I was still borrowing money, I was depressed because I felt like a failure.

I will cry and cry but will still open my laptop and blog. I didn’t know that my breakthrough was at the corner and that God was leading me to it.

After my 30th birthday, my life practically changed.


Linda Ikeji

One of the wrong impression people have about online businesses is the belief that you’re definitely going to make it big as soon as you start an online business. 

This is far from the truth. 

Because just as you need time to build your offline business, to be successful with an online business, you’ll also need time. 

In fact, sometimes you’re going to work so hard and still see far less results. 

That’s the truth. Let’s not sugarcoat this.

There’s going to be times you feel like giving up…

But trust me, putting all your effort and making your online business to turn out successful is going to be one of the most rewarding experience you’ll ever have as an entrepreneur. 

So this is me telling you, whenever you feel like giving up on your online business, please understand it’s a familiar feeling.

All established digital entrepreneurs felt like this at one point…

But they struggled for their dreams. And that’s why they are being celebrated today. 

So you shouldn’t ever give up on your online hustle like most wannabe entrepreneurs do. 

Oh no I’m not saying you should keep hanging onto a business that is not sustainable… 

I’m saying that before you decide to quit, let it be that the business is no longer needful…

Not because you can’t wait to make it successful. 


I believe so much in you. And I know you have what it takes to set up a successful online business in Nigeria. Or anywhere you want. 

So are you ready? 

What has been your biggest challenge in starting out your online business? 

19 Jan 2022

5 Under 30 Youngest Successful Nigerian Tech Entrepreneurs



Agriculture back then was the in thing for everybody before the advent of of oil which turned the fortunes of the country upside down, there is a mild shift away from oil to the booming tech sector with Nigerian Tech startups raising well over half a billion dollars in 2019.

Below is a list of 5 youngest Nigerian Tech Billionaires under the age of 30 doing very well for themselves in the tech sector, this list was carefully generated based on funding rounds and individual company valuations and asset base.


1.) Iselowo Kolawole Kehinde :

Aged 28 years of age, he is the CEO and founder of TRENAGRIC, simple form for Technology and Renewable Energy In Agriculture for improved agricultural yield geared towards national food security for national development, a course he is passionate about. 

Since the inception of the company he has since seen millions of Naira pouring in investment and revenue. 

He is currently working on a new health startup known as Test In Transit, he as vast experience in programming, branding and communications


2.) Iyinoluwa Samuel Aboyeji :

Networth: $100m

Aged 28 years of age, the dark skinned complexion tech genius has gone ahead to build two very successful businesses names Andela that got the attention of Mark Zuckerberg and Flutterwave one one of the biggest and best payment processing platforms in Africa, he left both companies to start up a new investment business in Niger. 


3.) Chidi Nwaogu: Aged 28 years of age, this serial entrepreneur is a force to reckon with on the whole technology scene in Nigeria has carved a niche for himself in the tech scene on Nigeria after going ahead to found and build many successful startups focusing on Africa, he is the current CEO of Publisheer (a digital distribution platform for all forms of arts by Nigerians entertainers). He is also a twin. 


4.) Silas Adekunle: The young intelligent guru is just 28 years of age, Silas Adekunle is a Nigerian inventor technology entrepreneur known for creating the world's first intelligent gaming robot. He earned a first class degree in Robotics from the University of the West of England. Despite Selling the startup at a rather early age and stage he has made a name for himself already as one of the most successful young entrepreneurs in Africa at large.


5.) John Oke: At 25 yeas of age, he is the co-founder/CEO of Wallet.ng, a digital wallet/payments solution that allows users make payments, transfer funds, pay bills and withdraw from ATMs. With their phone numbers, users can send and receive money, create virtual dollar cards to complete international transactions.

John and his friend Joseph Benson-Aruna founded the company to help users, especially millennials, enjoy an amazing experience while making payments, and also access other services that may not be available in Nigeria. He is probably the youngest on the list.

Nigeria's Notable Entrepreneurs Who Are "Under 30"



Having noticed a huge growth in enterpenurship in Nigeria , I decided to compile List olf Nigerian entrepreneurs under 25 but the list ended up being less than 5 after my findings.  This means Nigeria as a nation needs to support entrepreneur.


Nasir Yammama -27- Founder, Verdant - Agri-Tech: a social enterprise to support rural farmers with mobile technologies for sustainable farming and improved food production.


Abiola Olaniran -28 - Founder,  Game sole - Technology : Gamsole is a Nigerian-born mobile game production company. 


Fasasi Tosin - 18 - Founder Demfas Aerosystems -Telecommunication: This is Nigeria first telecommunication equipments manufacturer, founded in 2016. The company owns 4 patents. 


Ola Orekunrin - 30 - Founder flying ambulance - emergency: Flying doctors is West Africa’s first Air Ambulance Service Company. The company provides emergency helicopter, airplane ambulance and evacuation services in Nigeria and some countries within the West African Sub-region.


Bankole Cardoso - 27 - Co-founder, Easy Taxi : 

The company is a food delivery services company in Nigeria. They had a humble beginning. After the death of their father in 2009, the twins took over the responsibility of their father to take care of their mother and their other seven siblings.


Titus and Tobias Igwe - 29-  Founders of Speedmeals-E commerce: The company is a food delivery services company in Nigeria. They had a humble beginning. After the death of their father in 2009, the twins took over the responsibility of their father to take care of their mother and their other seven siblings.


Joseph Ukpong - 25 - Ceunitonc Farms - Agriculture Ceunitonc is a poultry business which focuses on breeding chicks for egg and meat purposes.


Simon Ocheni -28 -Chenix Enterprises - Chenix Enterprises – a concept that the produce and package Ijebu garri with milk, sugar, groundnut, kuli-kuli and kilishi. In his words, ‘This is an idea that I came up with so as not to be stranded after my National Youth Service.

Nigerian Entrepreneurs Who Are Making Nigeria And Africa Proud



The article was created to reinforce the TRUTH that for every Nigerian that puts the rest of us to shame, there are 100 other Nigrians who do are doing us PROUD. This is meant particularly for younger people who I admonish out of brotherly love, not to lose hope or become despondent or believe that crime is the only avenue to making money or living a comfortable life. 

Do not judge your situation based on what other criminals and corrupt people are doing. Your time will come, God rewards honesty and hard work and the wealth you build up will never fly away or diminish, it will remain permanent. The list below is only but a few number of Nigerians amongst many more , who are doing us proud and nurturing and creating investment and opportunities.

Oluwaseun Temitope Osewa
Oluwaseun Temitope Osewa is a Nigerian internet entrepreneur. He is the founder of Nairaland, a popular internet forum launched in March 2005, which was projected as the biggest African forum by Forbes. YNaija listed him as one of the most innovative Nigerians in technology

Temitope Ogunsemo
Founder of Krystal Digital, a fast-growing educational technology company that specializes in the creation, development and deployment of customized and service oriented software applications for educational institutions in Nigeria.

Oluwatobi Ajayi FICA
Chairman/CEO at Nord Automobiles Limited Forbes 30 Most Promising Entrepreneurs in Africa 2018.
Co-founder, Jetvan
Oluwatobi Ajayi, 31, is a co-founder and CEO of Jetvan Automobiles Limited, the largest authorized dealer of Mercedes-Benz Sprinter in Nigeria. He started his career at Mercedes-Benz Nigeria where he became the Head of division (Commercial vans) at 24. In 2015, he pulled together a group of investors and founded Jetvan which sells more than 500 vehicles every year.

Obinna Okwodu
Cofounder & CEO at Fibre
Obinna Okwodu, a 28-year-old MIT grad and ex-Morgan Stanley Investment Bank analyst, is the founder of Fibre, a real estate booking start-up in Lagos that allows middle-income tenants the option to pay monthly. Renting residential real estate in Lagos, Nigeria could be a hassle. Not only are houses overpriced, Landlords typically demand potential tenants to pay up to 24 months years rent upfront. As a result, Fibre is growing fast and is gaining popularity with many middle-income earners in Lagos.
Since launching in June 2016, Fibre has guaranteed $1.5 million worth of rental payments to landlords. Fibre’s main product currently lists 200 rental units.

Etop Ikpe
Founder, Cars45
Etop Ikpe is the founder of Cars45, Nigeria's foremost auto auctioning and car buying service. In May last year, Cars45 raised a $5 million Series A round from the Frontier Cars Group. Ikpe is a veteran entrepreneur with experience in transport, automobiles, mobile communications technology, and marketing. Etop was previously the Commercial Director of Konga, one of Nigeria’s largest e-commerce platforms, and formerly the CEO and Co-MD of DealDey, West Africa’s answer to Groupon.
Etop is the CEO of Nigeria’s first and largest Auto Tech trading platform; CARS45.com . CARS45 is a technology company that has disrupted the used cars sales industry by offering people a fast and convenient way to sell their cars. Since it’s launch in July 2016 CARS45 has grown to have over 35 physical inspection centres and helped thousands of people sell their cars.

Abubakar Sadiq Mohammed Falalu
Abubakar Sadiq Mohammed Falalu, 27, is the founder of Falgates, a company that farms and mills rice. Falgates owns a rice milling facility that has a capacity of 15 tons per day and has a rice farm that employs more 180 people in Kaduna state in northern Nigeria. The company had revenues of $400,000 in 2017.

Gossy Ukanwoke
Education entrepreneur, Gossy Ukanwoke, 30, is the founder of BAU Executive Education which provides Executive Education Programs to professionals, executives and graduates looking to develop business and leadership skills online and on-campus. His holding company, BAU R&D has completed investments in two Nigerian traditional Universities. He is also the President of EduTech Nigeria, an tech company that works with universities to automate the online student lifecycle from recruitment to graduation by helping African traditional universities take their on-campus degree programs online through the implementation of the best of technology, process management, recruitment, admissions and advisory.

Top 8 Challenges Encountered By Nigerian Entrepreneurs And Possible Solutions



Nowadays, entrepreneurs face a lot of challenges in the highly-competitive world of business. Nigeria has survived difficult times of colonisation which resulted in a lack of entrepreneurial spirit that was suppressed by the British. Fortunately, today entrepreneurs have more resources to learn how to run a business and tackle different problems more effectively. So, let’s take a look at some challenges of entrepreneurship in Nigeria nowadays.
What are the problems confronting entrepreneurship development in Nigeria?

Becoming a successful businessman in Nigeria is not that easy, especially at the beginning. Starting a business is associated with many challenges and difficulties. While some of them are minor, others cause a lot of headaches. To identify the reasons for the business-related problems in Nigeria, one needs to make a journey into the history of entrepreneurship in this country.

As for today’s state of business in Nigeria, entrepreneurship development in Nigeria has never been so high in the history of the country. Nevertheless, despite the increasing need for entrepreneurship, doing business in Nigeria still needs to be improved. One of the crucial problems of entrepreneurship consists is wrong understanding the concept of entrepreneurship.

While some understand it as just starting a business, it should be understood as the process of providing goods and services to people in exchange for money. A businessman is not only a person who acts but thinks. Being an entrepreneur nowadays should involve thinking of new ways of solving problems and creating value. It cannot be imagined without innovation and risk-taking.

The lack of risk-taking might be caused by a complicated history of entrepreneurship in Nigeria. Before Nigeria was colonised, a lot of citizens were traders. Nigerians always had a business mindset and high m0ral standards of doing business. Though, when the colonial era began, British colonial masters were those who had more rights than Nigerians. A lot of companies were established by the colonizers, and a lot of young people were employed by these firms. There was a hugely important disadvantage of this quasi-development. Many Nigerians were joining the labour force so their entrepreneurial mindset was fading away.Nowadays, entrepreneurs face a lot of challenges in the highly-competitive world of business. Nigeria has survived difficult times of colonisation which resulted in a lack of entrepreneurial spirit that was suppressed by the British. Fortunately, today entrepreneurs have more resources to learn how to run a business and tackle different problems more effectively. So, let’s take a look at some challenges of entrepreneurship in Nigeria nowadays.
What are the problems confronting entrepreneurship development in Nigeria?

Becoming a successful businessman in Nigeria is not that easy, especially at the beginning. Starting a business is associated with many challenges and difficulties. While some of them are minor, others cause a lot of headaches. To identify the reasons for the business-related problems in Nigeria, one needs to make a journey into the history of entrepreneurship in this country.

As for today’s state of business in Nigeria, entrepreneurship development in Nigeria has never been so high in the history of the country. Nevertheless, despite the increasing need for entrepreneurship, doing business in Nigeria still needs to be improved. One of the crucial problems of entrepreneurship consists is wrong understanding the concept of entrepreneurship.

While some understand it as just starting a business, it should be understood as the process of providing goods and services to people in exchange for money. A businessman is not only a person who acts but thinks. Being an entrepreneur nowadays should involve thinking of new ways of solving problems and creating value. It cannot be imagined without innovation and risk-taking.

The lack of risk-taking might be caused by a complicated history of entrepreneurship in Nigeria. Before Nigeria was colonised, a lot of citizens were traders. Nigerians always had a business mindset and high m0ral standards of doing business. Though, when the colonial era began, British colonial masters were those who had more rights than Nigerians. A lot of companies were established by the colonizers, and a lot of young people were employed by these firms. There was a hugely important disadvantage of this quasi-development. Many Nigerians were joining the labour force so their entrepreneurial mindset was fading away.
The challenges of entrepreneurship in Nigeria

Today, a lot of attention is paid to the development of entrepreneurship in Nigeria, and many resources are spent on improving entrepreneurship in this country. The entrepreneurs in Nigeria are facing a lot of challenges. Let’s take a closer look at the major problems that have been affecting the development of entrepreneurship in this country.
1. Lack of capital

This challenge is one of the main reasons why entrepreneurship in Nigeria hasn’t improved over many years. A lot of startups fail because of the lack of investment. That’s why thousands of incredible ideas couldn’t be implemented. The lack of capital can be caused by two reasons: insufficient potential or innovation or entrepreneur’s uncertainty and fear to promote the business.

As a beginner, an entrepreneur wants to get his business running, but not so many people are willing to invest their money in an untested or unpractical idea. A business must show that it can be profitable with no funding as investors do not want to risk their money. Alternatively, they need to see that the business idea is 100 percent practical. It should be new and fill the gap or need in the particular market niche.

Also, the businessman must show that he is able to manage the resources he already possesses. Besides, every businessman must be talented at making money from “nothing” that is using different possibilities for his own goal.

When it comes to starting a business the most important thing perhaps is that entrepreneur himself could be confident in the idea he finds innovative.

But what is the best way to raise money for the business startup? Basically, you can either rely on your own or others’ financial potential, that uses your own personal savings, ask for money from your family and friends or find people who would like to invest in your business. Another way is to find people who could become your partners and invest their money in your business idea that they find interesting as well.

When talking about the external channels, the possible options are bank loans and angel investors. As you can see, there are many channels to raise money for a startup, but lack of capital remains a challenge for Nigerian businessmen.

Here is the possible solution for those who do not wish to rely on the external sources of investment. If you want to start your business with little or no capital, you can choose the self-fueled growth model that implies funding your own business endeavors. Start with marketing and advertising. You might agree that business to a great extent depends on how much the customers are familiar with it, especially in this hustling world. You can cut your expenses on the labour force, rent, equipment, innovative solutions but the advertisement is a must.

The alternative way is riskier. If you find your idea innovative enough, you can develop it until you will be ready to present it to the world. If you already run a business, you can experiment with it a lot. If you don’t have enough in the budget to market your company to its full potential, you can prioritize your marketing efforts with maximum efficiency.

It takes a lot of experience and time to find out where the money actually works. Look closer what areas can be cut so that some funds could be freed up. Sometimes funding is not what the business actually needs. There may be a lot of things every businessman could improve to make the enterprise more profitable and efficient. Think of your new and current customers and how to be remarkable to them. It depends on the advertisement as well as the quality of the product or service. Also, it is essential not to sacrifice quality for saving money on the current expenses as well.

2. Difficulties in getting loans

While the problem number one of most Nigerian people in business is the lack of capital, the second challenge they face is related to securing loans from financial institutions. Many potential Nigerian entrepreneurs go through many difficulties when trying to get a loan for their business.

When Nigerians turn to banks to fund their business idea, they understand that getting a loan is not as easy as it might seem to be. The thing is banks and other financial institutions do not wish to risk lending money to businessmen who don’t have any experience in running a business. The banks are more loyal to those who already have at least a small business. There are higher chances that the loan will be paid back.

Another reason why securing a loan is so difficult is the requirements needed for securing this loans. Banks ask for high-interest rates so that small business owners or start-ups cannot afford. It sometimes works like a filter that defines which ideas are not practical, but most often high-interest rates simply discourage Nigerian businesspersons.
3. Poor state of infrastructure

Someone living in the developed countries of Europe or America might be surprised, but the lack of good infrastructural facilities is a serious problem affecting the development of businesses in Nigeria. The state of infrastructure in Nigeria is just destitute. The infrastructure challenge is faced by all the entrepreneurs, especially those who work in the agricultural or industrial sectors. The unstable power supply and poor transportation system have forced a lot of businesses to close down. To run the business, most entrepreneurs need to use generators and spend a lot of money on buying the fueling generators and on fuel to run them.

Sometimes businesses do not even get up to 5 hours of electricity in a day, and some companies introduced night shifts as power often comes on at night. The insufficient supply of electricity has negatively affected many businesses. The truth is that many businesses have even moved from Nigeria to other countries due to electricity problems.

Lack of good roads and railways is the second infrastructural challenge affecting entrepreneurship in Nigeria. As many entrepreneurs need to move raw materials and final products to the customers living in different cities, means of transportation are a kind of must-have for every developing country. This is one of the challenges facing entrepreneurship in Nigeria that the government is trying to solve.

The outcome of these problems is increased production cost which makes the products noncompetitive. Such economic challenges definitely belong to the Nigerian government’s things to do to promote successful entrepreneurship.
4. Unstable Nigerian economy and politics

The state of the Nigerian economy and politics is another serious challenge for entrepreneurs. The state of the country plays an essential role in any country’s development. All the socio-economic problems and political instability don’t help in the successful development of businesses. Moreover, any economic or political instability kills businesses.

5. Inconsistent government policies

There is a problem with continuity in Nigerian government policies. In general, the existing policies are not good enough to create the necessary conditions for the development of businesses in Nigeria. The entrepreneurs need more freedom and flexibility for running their businesses. The challenges start at the beginning. Entrepreneurs usually need to wait 30 days to register a business with the Corporate Affairs Commission (CAC). When it comes to registering with NAFDAC, or accessing funding from the Bank of Industry (BOI), it gets even more complicated.

While businesses are going on somehow, the government is trying to do its part. Nigerian government does not forbid the businessmen to speak out and share their experiences. This way the government knows what challenges entrepreneurs face and what could be the possible solutions to the arising problems.

One problem the Nigerian government has recognized is insufficient industrialization and cultivating the entrepreneurial culture. To solve this problem, the Nigerian Investing Commission (NIC) has introduced a policy that requires university students regardless of their area of study to take courses in entrepreneurship to promote entrepreneurship in Nigeria.

Another serious challenge faced by many Nigerian entrepreneurs is multiple taxations. While businessmen are responsible for funding the government through paying taxes, in Nigeria entrepreneurs are charged too many taxes which negatively affects the businesses. While Nigeria’s Companies Income Tax Act (CITA) has approved only 39 taxes, over 500 various taxes are imposed by local governments that are in most cases duplicated and not lawful.
6. Poor knowledge on how to run a business

Sometimes the success of the business depends not on the government politics, economic problems or insufficient capital but on the lack of the entrepreneur’s experience and knowledge on how to be a successful businessman. While some people have a chance to take entrepreneurship courses, many start a new business from scratch with no economic background.

Those who venture into any kind of enterprises, do not always know how to manage and grow a business properly. They need to learn to get relevant and adequate information about management and marketing. What is needed is sufficient problem-solving skills in case problems arise. Every entrepreneur faces a challenge of getting familiar with high-tech trends that are especially hard to embrace in the modern business environment.6. Poor knowledge on how to run a business

Sometimes the success of the business depends not on the government politics, economic problems or insufficient capital but on the lack of the entrepreneur’s experience and knowledge on how to be a successful businessman. While some people have a chance to take entrepreneurship courses, many start a new business from scratch with no economic background.

Those who venture into any kind of enterprises, do not always know how to manage and grow a business properly. They need to learn to get relevant and adequate information about management and marketing. What is needed is sufficient problem-solving skills in case problems arise. Every entrepreneur faces a challenge of getting familiar with high-tech trends that are especially hard to embrace in the modern business environment.

7. Marketing strategy challenge

Many businessmen face this challenge which consists of the knowledge on how to market products and services: print, online, mobile, advertising, etc. Businessmen want to maximize their return on investment with efficient, targeted marketing that results in increased profits. This challenge depends on the economic state of the country. With no appropriate knowledge about the most effective marketing strategies, most Nigerian entrepreneurs are trying to save money and cut their spendings on basic needs. The solution to this challenge is to investigate the market and produce only those products and services that are currently or in demand or all time high-in-demand commodities.

Advertising is also helpful though if the quality of the product is not high enough, people will not be interested in this product. Businessmen should be adapted to creating marketing plans. Another way to get a marketing plan is by outsourcing the marketing strategy to professional. It is important to find out what marketing activities are effective in motivating purchases. The business might need to know what is your budget to craft a good business plan. If businessmen do not make a business plan, they usually get stuck, that’s why the business fails. It is advisable to imagine what you will achieve in 5, 10 years or more.

A lot of entrepreneurs choose the wrong path that leads to business failure. Being a businessman means being a good manager of finances. This is the main reason why many businesses start, run for a while, and fail. The solution is to manage cash effectively by limiting diverting funds from the business to the unprofitable liabilities.
8. Lack of patience

A lot of businessmen who just started a business expect to make money quickly. The statistics show that if the entrepreneur is more money oriented his efforts to gain a fortune quickly will not succeed.

It’s true that people mostly go into business for money but if they need to have enough patience to grow a business to fully realize its potential. Investors who want to get the quick returns, lose their patience. Sometimes they lack entrepreneurial mindset which might be considered a result of the post-colonial mentality. When many Nigerians were taught to be in the labour force and not to be entrepreneurs, they forgot that being an entrepreneur in Nigeria means to face many problems and challenge.

15 Jan 2022

How to Win at Affiliate Marketing on YouTube



You can make money on YouTube by doing affiliate marketing, many people tend to assume that the best way to handle affiliate marketing is through e-mail. E-mail marketing and affiliate marketing make a good match because you have the chance to communicate directly with your audience in a personal way and convince them to click on your products.

This will give you a long-term route to market that you can then use again and again and if you have a big enough list that trusts you, it’s almost like having a license to print money!

But e-mail marketing isn’t the only way to promote an affiliate product. Many other effective methods can in some cases even be more successful depending on the nature of the product and the niche. One of these is video marketing…

Why Video Marketing Works So Well

Video marketing offers a ton of advantages that makes it perfect for selling an affiliate product.

For starters, video marketing is something you can use to quickly start reaching a massive audience. If you post a video to YouTube and you choose the right title, subject, and description, then even without having built an audience prior, you can immediately get a thousand views or several.

What’s more though, is that video marketing allows you to very quickly build trust and convince someone to buy. This works incredibly well because people get to actually see you and they get to hear you talk about why the product is so good. Instead of being an anonymous testimonial, this is now a testimonial from someone they can actually see, who seems to be honest and who is even able to demonstrate evidence of what they’re saying potentially.

Then, all you need to do is to include your link in the description or to talk about going to your site (which will act as a landing page) and you can start generating lots of big sales.

Why Use YouTube Affiliate Marketing?

Basically, it’s a natural extension of your current affiliate marketing efforts.

You’re already publishing content in the form of blog posts.

So you can simply repurpose those as YouTube videos.

But also because YouTube makes it incredibly easy to become a content creator.

All you need is a microphone, a webcam, or some screen recording software.



Some Tips

Some tips to help you get this right are to:

  • Make sure your video looks professional but not ‘too slick’
  • Dress smart, but don’t wear a suit or you’ll look like you’re trying too hard
  • Get a good camera
  • Try to be likable and personable
  • Provide real value in the video with actionable tips and advice
  • Pick a product you really believe in to sell – this will come across in the video even if you’re acting.
Say Yes to YouTube Affiliate Marketing
If you are worried that you’re too late to the YouTube affiliate marketing game, you’re not. There are more and more people coming online every day, and they want to learn from you on the platform.