2 May 2018

Fastest Ways To Generate Product Sales On Your Company Website



One of the greatest advantage of the internet is the wide audience it gives to even businesses in the most remotest parts of the world. With the internet, your business, your company can reach millions of potential clients and buyers from the comfort of your office, without having to spend money moving from one potential client to another trying to convince them to buy your product.

As a digital marketer, you must understand this advantage and key into it with full force, but then, remember that the competition is getting tougher by the day, nevertheless, you can still use the internet to achieve faster sales, as well expand your client base faster than the traditional marketing methods using trending digital marketing tools and strategies. In this article, I am going to show you how to generate sales on your company's website without overshooting your budget.

Before you start your product marketing, you must create time to define things. One of such things is defining your target audience; who and who do you want to sell your products or services to? Who are your potential buyers? Remember, defining your target audience will help you focus on the goal without too many distractions.

Haven defined your target audience, you must define the ways or the best approach to reach to this defined target audience. This will help reduce bounce rates which often leads to fruitless advert expenditure. So, it is not enough to just list out advertising methods and platforms to use to reach your target audience, you need to analyze each advert platform you intend to use, making sure your target audience can be found there in their number and not just by chance.



I am not here to de-market any company, so I won't mention names, but from years of experience on this, I have noticed that most PPC adverts are not always the best for emerging brands without a big image. It may work for you, but most times, its not the best. The question now is, which is the best?


1. Content Marketing: instead of paying huge money to PPC companies and spending so much on daily PPC adverts, why not try capturing potential buyers through engaging content about your product or services? This method has never failed, unless your content is poor and not well optimized. To achieve this, you need to add a blog section to your company website if you haven't done that already. After adding a blog section, you need to hire a good content writer or manager to manage your web contents to ensure continuous and sustainable content creation.


How Will This Generate Sales For You?

I am not going to say much on this, but I will ask you this simple question: You need new mobile phone for a purpose, so you began a search for the phone that meets your requirements, now my question goes like this: would you buy from a website or blog that talks about phones and their specs in details, detailing their functions, their shortcomings, etc or would you buy from a popup advert from a PPC company that just displays the phone's image and price without saying anything about the phone, the shortcomings, etc? Your answer to that question will convince you on the need to take content marketing very serious.



2. Develop Your Own Lead Capture Mechanism: many marketers and brands neglect this strategy even in 2018, and makes me wonder why. Newsletters still work, don't neglect it. If your newsletter has not been converting or bringing in sales, then you need to change your newsletter content. Your content matters a lot. You need a catchy, and compelling newsletter content that will cause at least 70% of the recipients to take an action.


3. User Experience: user experience matters a lot in web content marketing. Is your company website user friendly? Is it congested and distracting to visitors? How well are your products placed on your website? The fonts, the images, all these matter a lot in compelling visitors to click the 'buy' button on your website. To get this right, you need a professional website developed by a professional who also understands web content marketing. To this regard, you can allow your content manager work in hand with your web developer when creating your company website. This will enable them work together in developing a user friendly website that will bring in sales.

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